Advertise on Kayak.com sites

Kayak makes money when people click onto advertising on our website or, in most cases, when they click on to results from our travel partners. This is a revenue model (for all of you MBAs) similar to that of Google. It's fantastic that many people believe that ours is an improvement on the Google model because we actually get paid for advertising and results.

The bottom line for consumers is that we don't sell you anything. We just give you objective, comprehensive travel information to use as you want. Then, you select the travel products you want to buy and you decide where to buy them.

The Benefits of Advertising on Kayak for Travel Companies

Kayak has attracted many online travel advertisers for a very simple reason. It works.

Online advertisers recognize that advertising with us provides a better Return On Investment than almost any other online or offline advertising vehicle.

It makes sense. Kayak provides objective travel information. Consumers can compare from among a wide variety of travel options. Kayak brings motivated, well informed consumers directly to your booking page. You've got to believe that this better customer experience results in a higher conversion rate and a lower cost per sale for you.

So here are the benefits of advertising with us:

1. A lower cost per sale and better ROI when you advertise with us. Typically, we deliver customers at a cost that is 1/3 to 1/2 of our OTA competitors.
2. You own the customer. People search with Kayak but they book with you. That means you are building customer loyalty for your brand with every transaction.
3. Our brand will pay off for yours. Our online and offline marketing efforts are to your benefit and supplement your brand and direct response campaigns.
4. Everything we do is measurable. Every click is accountable. Every marketing dollar, pound, or euro is attributable.
5. We are incredibly easy to work with. At Kayak we value our travel partners. We will succeed together.

To learn more about advertising on Kayak as well as our travel partner sites such as AOL, USA Today, Lonely Planet, About.com and Info.com please check out the Kayak Network or write to or contact