Today we released the option to complete hotel bookings directly through KAYAK.com.
This option adds to the existing selection of booking choices available through KAYAK today, including booking directly with hotel providers and through online travel agencies. We're committed to continue offering people choices where to book, but we know some people would prefer to complete their purchases without leaving KAYAK.
So, we're excited to offer a simple booking process on our sites and mobile applications in addition to the same choices we currently offer. The feature was released in a limited beta and will be fully released in the coming weeks. For people who use KAYAK's mobile app in particular, this will make booking much easier. The feature will also integrate with our free itinerary management service, My Trips.
We will work with reservation-booking partners to provide direct booking functionality on KAYAK, and we're launching this feature through the Travelocity Partner Network, a leading global hotel platform. Travelocity will process the transactions and provide customer service on a white label basis.