In this pioneering partnership between fashion and the hotel trade in Brazil, the established fashion stylist Lenny Niemeyer was invited to create the ambiance, interior design and styling concept. The greatest beachwear stylist in the country inspires the stripped-down and at the same time sophisticated concept of Premier Barra, with unbleached linen and fabrics, wood and the stylist's prints as works of art. The rooms are also going to have their room amenities by the desirable Trousseau, who is creating a special line for Best Western. The mini bars follow the new local philosophy which incorporates health, balance, wellness and well-being, and guests will be able to savor organic food from a menu with healthy nutrients and fresh ingredients. The BEST WESTERN PREMIER Americas Fashion Hotel by Lenny Niemeyer presents our guests with the world's best coffee by Nespresso®. Experience a unique service in Rio de Janeiro, such as the pillow menu, with four choices of different heights and materials inside the room and, for your health, we invite you to work out with a professional team by the sea side. Specializing in contemporary Brazilian gastronomy, the restaurant will serve seasonal menus. The menu is a mixture of typical and lesser-known Brazilian ingredients. It will be an opportunity for people to explore Brazil's flavors. I thought about winter options due to the launch in August, with local and very special ingredients, explains Bela Gil, the most renowned Brazilian chef.