Discover the magic of Tulum.
Discover the magic of Tulum.
The goal.
Tulum was looking for a glow up. They wanted to boost visibility and inspire bookings during the dry season, while emphasizing Tulum’s distinctive blend of historical and cultural attractions, beaches and natural wonders. We focused on capturing the attention of German, British, French and Mexican travelers, while reframing Tulum as a destination for wellness – not just margarita parties.
Our solution.
We crafted a series of dedicated content posts, each with a key traveler market in mind. We highlighted extraordinary experiences, designed to draw in those who have a keen interest in holistic wellness and infused with the unique spirit of the Mexican Caribbean. To further extend the campaign’s reach, we’ve leveraged social media ads and sponsored content in a destination-focused inline format.
Impressions
1,700,000+
Clickthrough Rate
3.4%
Bookings
+218% YoY
Products used in this campaign.
Blog post
Tell authentic stories, boost SEO, showcase destinations and inspire travelers. With engaging content, our blogs build trust, connect with audiences and drive bookings.
High-impact display ads
Users engage with this premium, high-impact placement during their initial search on KAYAK’s homepage. This placement offers 100% SOV for a brands key origin markets.
Audience extension
Retarget KAYAK’s premium audiences on their favorite sites and platforms. Utilizing DSPs and our proprietary 1st party data, we can customize campaigns to align with your goals.
Sponsored destination inline
Engage with this placement as it appears “inline” with our core search results. Customize A/B copy to promote upcoming sales, routes and brand offerings tailored to their search.
Products used in this campaign.
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Ready to reach the world’s smartest travelers?
It’s a no-brainer. Get in touch so we can talk about what your brand needs – and what we can offer.