Unlock infinite possibilities with Visa.
Unlock infinite possibilities with Visa.
The goal.
Visa aimed to position itself as the preferred choice for frequent travelers. By targeting an audience actively seeking credit cards that align with their lifestyle, while reminding cardholders of the benefits offered, Visa wanted to become top-of-mind within its key segments, enhancing brand preference and loyalty among avid travelers.
Our solution.
We used diverse media formats to establish Visa as the top choice for key demographics, maximizing reach and frequency for impactful visibility. The campaign resonated with engaged travelers seeking credit card options that fit their lifestyles, resulting in a significant increase in brand preference and loyalty within this target group.
Impressions
59,000,000+
Clickthrough rate
2.3%
Brand lift
6-7 pts
Products used in this campaign.
Mobile interstitial takeover
Put your brand front and center on mobile with this premium, customizable unit. Grab attention with two-part messaging, lock in 100% SOV and drive action with a clear CTA.
High-impact display ads
Catch travelers right at the start with this premium, high-impact homepage placement. Own 100% SOV in your key origin markets and stay top of mind from the first search.
Audience extension
Retarget KAYAK’s premium audience wherever they go. Using DSPs and our first-party data, we’ll build custom campaigns that hit your goals and follow travelers beyond our site.
Sponsored search results
Reach a targeted, intent-driven audience by seamlessly integrating with search results for flights, stays and cars, enhancing engagement and boosting click-through rates.
Products used in this campaign.
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Ready to reach the world’s smartest travelers?
It’s a no-brainer. Get in touch so we can talk about what your brand needs – and what we can offer.