Learn more about advertising product specifications across the KAYAK portfolio.
Overview: Capture users through display as they search and plan for their next trip. Use KAYAK’s advanced targeting to reach relevant users with dynamic route related pricing.
Platform(s): Desktop
Vertical: Flight, Car, Hotel, Package
Ad Size: 300×250; 300×600; 728×90
Logo requirements:
Deeplink: Required – see guide here
Click tracker: Required – see guide here
Impression tracker: Required
Acceptable 3P tags: Atlas, Doubleclick, Google Analytics UTM source codes, Mediaplex, Sizmek
Custom image: KAYAK approved plane or destination image in high resolution; 2400×1256 px or 2880×1920 px; PNG/JPG file
Overview: Capture users through display as they search and plan for their next trip. Use our advanced targeting to reach relevant users with brand, promotions and destination-related messaging. Buy direct or via programmatic channels to tailor the campaign to your needs. Roadblock and sponsorship opportunities available as well.
Platform(s): Desktop, mobile
Vertical: ROS
Ad Size: 300×250; 160×600; 728×90; 320×50
Click tracker: Required – see guide here
Impression tracker: Required
Acceptable 3P tags: Doubleclick, DoubleVerify, Flashtalking, Google Analytics UTM source codes, Mediaplex, Sizmek
Custom image: Static images are allowed if third party tags are not available.; unique URL with tracking is required
Restrictions: no audio, video or user interaction required other than a click-through; flash not permitted; HTML5 must be wrapped in a 3P tag; animation length must be no longer than 15 seconds with a max of 3 loops
Overview: Drive conversions by appearing “inline” with our search results. Customize copy to highlight a relevant sale, destination and/or brand offers to further refine user engagement.
Platform(s): Desktop, mobile
Vertical: Flight, Car, Hotel, Package
Ad Size: 1×1
Logo requirements:
Deeplink: Required – see guide here
Click tracker: Required – see guide here
Impression tracker: Optional
Acceptable 3P tags: Atlas, Doubleclick, Flashtalking, Google Analytics UTM source codes, Mediaplex, Sizmek
Headline copy – desktop: 55 characters max (including spaces) with no exclamation points
Description copy – desktop: 100 characters max (including spaces) with no exclamation points
Headline copy – mobile: 30 characters max (including spaces) with no exclamation points
Description copy – mobile: 30 characters max (including spaces) with no exclamation points
Overview: Drive unparalleled conversions by appearing “inline” with our search results. This native-looking placement drives above-average click-through-rates and conversions by utilizing the hotel image, rates and amenities from the core results to further refine user engagement. Partner must be integrated and live in core (uses core deep link).
Platform(s): Desktop
Vertical: Hotel
Ad Size: 1×1
Deeplink: Required – uses core deeplink
Click tracker: Required – see guide here
Acceptable 3P tags: Atlas, Doubleclick, Flashtalking, Google Analytics UTM source codes, Mediaplex, Sizmek
Restrictions: Partner must be integrated and live in core (uses deeplink)
Overview: Rental Sponsored Inline was developed as a way for our Rentals-focused partners to promote their Rental properties in a format that was specifically tailored for that content. The RSI will feature up to 3 rental properties within the unit and contain the rental-specific details (number of bedrooms/bathrooms, review score, property type) that help the user book the right Rental Property to fit their needs. The RSI is live on both Web and mWeb and is sorted as an inline ad within the parameters of the given sorting logic for each platform.
Platform(s): Desktop, mweb
Vertical: Hotel
Ad Size: 1×1
Logo requirements:
Deeplink: Required – see guide here
Click tracker: Required – see guide here
Acceptable 3P tags: Atlas, Doubleclick, Flashtalking, Google Analytics UTM source codes, Mediaplex, Sizmek
Restrictions: Partner must be integrated and live in core (uses deeplink)
Overview: Drive strong conversion at steady volumes further down the booking path with this prominent, above-the-fold, brand logo placement on the search results page. Ideal for reaching users who are in the price comparison stage.
Platform(s): Desktop, mobile
Vertical: Flight, Car, Hotel, Package
Ad Size: 1×1
Logo requirements:
Deeplink: Required – see guide here
Click tracker: Required – see guide here
Impression tracker: Optional
Acceptable 3P tags:Atlas, Doubleclick, Flashtalking, Google Analytics UTM source codes, Mediaplex, Sizmek
Mobile:
Web:
Overview: A full-screen, pop-over brand logo placement reminding users there is still time to compare.
Platform(s): Desktop
Vertical: Flight, Car, Hotel, Package
Ad Size: 1×1
Logo requirements:
Deeplink: Required – see guide here
Click tracker: Required – see guide here
Acceptable 3P tags: Atlas, Doubleclick, Flashtalking, Google Analytics UTM source codes, Mediaplex, Sizmek
Overview: Upper funnel tactic focused on driving high search volume to reach high-intent users who are in the price comparison stage.
Platform(s): Desktop
Vertical: Flight, Car, Package
Ad Size: 1×1
Logo requirements:
Deeplink: Required – see guide here
Click tracker: Required – see guide here
Acceptable 3P tags: Atlas, Doubleclick, Flashtalking, Google Analytics UTM source codes, Mediaplex, Sizmek
Overview: Highly visible brand logo placement that drives high volume price comparison searches of in-market travelers. Upper funnel placement reaches price comparison shoppers through multiple targeting options.
Platform(s): Desktop, mobile
Vertical: Flight, Car, Hotel
Ad Size: 1×1
Logo requirements:
Deeplink: Required – see guide here
Click tracker: Required – see guide here
Acceptable 3P tags: Atlas, Doubleclick, Flashtalking, Google Analytics UTM source codes, Mediaplex, Sizmek
Overview: Strong converting native placement within the flight search results. Serve relevant flight results that update based on user filters. Flight details expand when the result is clicked leading to increased click and conversion quality.
Platform(s): Desktop, mobile
Vertical: Flight
Ad Size: 1×1
Click tracker: Required – see guide here
Acceptable 3P tags: Atlas, Doubleclick, Google Analytics UTM source codes, Mediaplex, Sizmek
Overview: Strong converting native placement within the flight search results. Serve relevant flight results that update based on user filters. Flight details expand when the result is clicked leading to increased click and conversion quality.
Platform(s): Desktop
Vertical: Flight
Ad Size: 1×1
Click tracker: Required – see guide here
Acceptable 3P tags: Atlas, Doubleclick, Flashtalking, Google Analytics UTM source codes, Mediaplex, Sizmek
Headline: 75 characters max (including spaces)
Tagline: 75 characters max (including spaces)
Logo: SVG logo with a white background
Other: Dynamic tokens do not work for this feature currently
Overview: Increase direct bookings and upsell users into a different fare class on this highly converting native placement. Opportunity to promote amenities and value propositions (free wifi, in-flight entertainment, free checked bag, etc.).
Platform(s): Desktop, mobile
Vertical: Flight
Ad Size: 1×1
Click tracker: Required – see guide here
Acceptable 3P tags: Atlas, Doubleclick, Flashtalking, Google Analytics UTM source codes, Mediaplex, Sizmek
Overview: This full-screen, pop-over placement leverages live pricing data and/or messaging with clear calls-to-action. Drive strong conversions with this 100% SOV unit by reaching relevant users with upselling and destination-related messaging as they move deeper down the booking funnel.
Platform(s): Desktop
Vertical: Flight, car, hotel
Ad Size: 1×1
Logo requirements:
Deeplink: Required – see guide here
Click tracker: Required – see guide here
Impression tracker: Optional
Acceptable 3P tags: Atlas, Doubleclick, Flashtalking, Google Analytics UTM source codes, Mediaplex, Sizmek
Headline copy: 40 characters max (including spaces) with no exclamation points
Description copy: 100 characters max (including spaces) with no exclamation points
Custom image: KAYAK approved plane or destination image in high resolution; 614×240 px; PNG/JPG file. See guide here.
Overview: Premium, high-impact homepage placement best used to highlight relevant branding, sales and/or route related messaging. Placement offers 100% SOV for your key origin markets.
Platform(s): Desktop
Vertical: Flight, car, hotel, package
Ad Size: 1×1
Logo requirements:
Deeplink: Required – see guide here
Click tracker: Required – see guide here
Acceptable 3P tags: Atlas, Doubleclick, Flashtalking, Google Analytics UTM source codes, Mediaplex, Sizmek
Headline copy: 42 characters max (including spaces) with no exclamation points or asterisk
Description copy: 100 characters max (including spaces) with no exclamation points or asterisk
Custom image: KAYAK approved plane or destination image in high resolution; 2560x730px; PNG/JPG file
Overview: Premium, high-impact mobile placement driving strong conversion rates. Completely customizable to showcase something unique to our users, shortly after the user starts their search. Two-part messaging allows partners to capture the users’ attention and drive home a key call-to-action.
Platform(s): Mobile
Vertical: Flight
Ad Size: 1×1
Logo requirements:
Deeplink: Required – see guide here
Click tracker: Required – see guide here
Acceptable 3P tags: Atlas, Doubleclick, Flashtalking, Google Analytics UTM source codes, Mediaplex, Sizmek
Interstitial headline copy: 55 characters max (including spaces) with no exclamation points or asterisk
Inline headline copy: up to 55 character max (can be different copy from the interstitial headline)
Inline tagline copy: up to 100 character max (including spaces) with no exclamation points
Custom image: Destination image; 700x950px; PNG/JPG file
Additional Notes: The image safety zone is 440x445px in the middle of the photograph and should contain the focal point of the image
Overview: Leverage KAYAK’s mobile audience with unique sales for users who call with custom messaging and phone numbers.
Platform(s): Mobile
Vertical: Flight
Ad Size: 1×1
Logo requirements:
Click tracker: Required – see guide here
Impression tracker: Optional
Acceptable 3P tags: Atlas, Doubleclick, Flashtalking, Google Analytics UTM source codes, Mediaplex, Sizmek
Headline copy: 30 characters max (including spaces) with no exclamation points
Description copy: 30 characters max (including spaces) with no exclamation points
Additional Assets: Unique, trackable phone number
Overview: Utilize KAYAK’s premium travel data and insights to enhance your Display marketing capabilities.
Platform(s): Desktop, mobile
Vertical: Off-site
Ad Size: 300×250; 300×600; 160×600; 120×600; 728×90; 970×250; 970×90
Click tracker: Required – see guide here
Impression tracker: Required
Acceptable 3P tags: Doubleclick, DobuleVerify, Flashtalking, Google Analytics UTM source codes, IAS wrapped tags, Mediaplex, Sizmek
Overview: When your target audience is planning their next great getaway, be the brand that’s top-of-mind. With average video completion rates 75%+, use the same KAYAK premium audience data and take brand awareness to the next level with programmatic video ads.
Vertical: Off-site
Formats: Pre-roll, mid-roll, in-stream, out-steam
Ad Size: 6 seconds; 15 seconds; 30 seconds
Click tracker: Required – see guide here
Impression tracker: Required
Acceptable 3P tags: Doubleclick, DobuleVerify, Flashtalking, Google Analytics UTM source codes, IAS wrapped tags, Mediaplex, Sizmek
Overview: With average CTRs above 0.7%, native ads specialize in driving high volumes of traffic to your website while maintaining the look and feel of a publisher’s website. Whether it’s brand awareness or driving bookings, native ads have demonstrated to be a dynamic marketing channel.
Platform: Desktop, mobile
Vertical: Off-site
Logo requirements:
Landscape image requirements:
Square image requirements:
Deeplink: Required – see guide here
Click tracker: Required – see guide here
Impression tracker: Optional
Acceptable 3P tags: Atlas, Doubleclick, Flashtalking, Google Analytics UTM source codes, Mediaplex, Sizmek
Advertiser name: Up to 25 characters
Headline: 25 characters max (including spaces) with no exclamation points
Long headline: 50 characters max (including spaces) with no exclamation points
Body text: 90 characters max (including spaces) with no exclamation points
Long body text: 150 characters max (including spaces) with no exclamation points
Landing page URL: 1,035 characters max
Caption URL (optional): 30 characters max (including spaces) with no exclamation points
CTA (optional): 15 characters max (including spaces) with no exclamation points
Overview: Utilize the power of premium KAYAK travel data to target Facebook and Instagram users as they plan their next getaway.
Platform: Desktop, mobile
Vertical: Facebook and Instagram – carousel, single image newsfeed, video newsfeed, stories
Ad types: GIF, PNG, JPG, MP4
Click tracker: Required – see guide here
Impression tracker: Required
Copy: Please complete the brief here for KAYAK marketing to draft the copy.
Custom image: JPG or PNG
Custom video: MP4, MOV or GIF
Overview: Retarget paid followers, users and lookalikes on TikTok to reach travelers where they are consuming content.
Platform: TikTok
Ad types: Single video – 1080×1920
Copy: Please complete the brief here for KAYAK marketing to draft the copy.
Click tracker: Required – see guide here
Impression tracking URL: Acceptable 3P tags:
Timeline: Allow up to 72 hours for campaign set up.
Overview: Merge the power and reach of TV ads with the precision of programmatic digital advertising. By utilizing KAYAK data, pinpoint your target audience across premium networks such as Hulu, Roku and Live formats.
Platform: Connected TV
Vertical: TV
Ad size: 16:9 widescreen; 12x0x720; 1920×1080
Acceptable 3P tags: Vast only set to non-skipped; can accept raw assets or vast tags.
Notes: Minimum bit rate of 5000 kbps; video duration of 15 or 30 seconds
Overview: Designed to highlight flight sales, hotel deals, holiday promotions and more. Advertiser has 100% SOV and branding throughout driving traffic back to the advertiser’s site.
Platform: Desktop, mobile
Vertical: Email
Logo required: PNG
Deeplink: Landing page URL
Click tracker: Required – see guide here
Impression tracker: Optional
Acceptable 3P tags: Doubleclick, DoubleVerify, Flashtalking, Google Analytics UTM source codes, Mediaplex, Sizmek
Custom image: Hero image – 558x230px
Secondary images (up to 8):
Additional assets: Terms and conditions, email subject line, email pre-header and call to action text. See guidelines for further details
Restrictions: Non-travel solos must be relevant to KAYAK users
Overview: Monthly travel send highlighting the most popular Deals available across all verticals. Drives traffic from prospective travelers directly to advertisers’ sites. This email is multi-client, multi-placement (up to 20 slots); top placements (Deal of the Day) available at a premium.
Platform: Desktop, mobile
Vertical: Email
Logo required: n/a
Deeplink: Landing page URL
Click tracker: Required – see guide here
Impression tracker: Optional
Acceptable 3P tags: Doubleclick, DoubleVerify, Flashtalking, Google Analytics UTM source codes, Mediaplex, Sizmek
Custom image: 162x145px
Additional assets: Please see guidelines for further details
Restrictions: Non-travel solos must be relevant to KAYAK users; this email is multi-client and multi-placement (up to 10 slots). Top placements (Deal of the Day) available at a premium
Overview: Themed, non-travel content sent to all active email subscribers driving traffic directly to advertisers’ sites. Can include up to 8 advertisers per send; can also include inspiration from KAYAK marketing blog.
Platform: Desktop, mobile
Vertical: Email
Logo required: n/a
Deeplink: Landing page URL
Click tracker: Required – see guide here
Impression tracker: Optional
Acceptable 3P tags: Doubleclick, DoubleVerify, Flashtalking, Google Analytics UTM source codes, Mediaplex, Sizmek
Custom image: Top placement – 1150×500 px; deal placement – 1048×400 px
Additional assets: Please see guidelines for further details
Restrictions: Non-travel solos must be relevant to KAYAK users
Overview: Designed for users who have opted in for price alert notifications based on recent KAYAK search or who have abandoned the search during the booking process. Advertiser’s can promote travel extras or relevant travel content based on the KAYAK search, further qualifying the user.
Platform: Desktop, mobile
Vertical: Email
Banner requirements:
Deeplink: Landing page URL
Click tracker: Required – see guide here
Impression tracker: Optional
Acceptable 3P tags: Doubleclick, DoubleVerify, Flashtalking, Google Analytics UTM source codes, Mediaplex, Sizmek
Description copy: 45 characters max (including spaces) with no exclamation points
Required: Please deliver one single banner image back to KAYAK; image must have your logo, copy and CTA overlaid on it.
Overview: Designed for users who have opted in for price alert notifications based on recent KAYAK search or who have abandoned the search during the booking process. Advertiser’s can promote travel extras or relevant travel content based on the KAYAK search, further qualifying the user.
Platform: Desktop, mobile
Vertical: Email
Main image: 264x198px
Logo requirements:
Deeplink: Landing page URL
Click tracker: Required – see guide here
Impression tracker: Optional
Acceptable 3P tags: Doubleclick, DoubleVerify, Flashtalking, Google Analytics UTM source codes, Mediaplex, Sizmek
Description copy: 45 characters max (including spaces) with no exclamation points
Overview: Designed to highlight travel promotions or travel-related content within KAYAK’s weekly marketing blogs driving traffic back to the advertiser’s site. Ability to target users by IP or all active subscribers.
Platform: Desktop, mobile
Vertical: Email
Logo required: n/a
Deeplink: Landing page URL
Click tracker: Required – see guide here
Impression tracker: Optional
Acceptable 3P tags: Doubleclick, DoubleVerify, Flashtalking, Google Analytics UTM source codes, Mediaplex, Sizmek
Custom image: 600×200 px
Additional assets: Image must include copy and clear call to action
Overview: Weekly automated content based on user IPs. Includes a mix of deals across all verticals (flight, car, package). Can include travel inspiration from KAYAK blogs. Two sponsored ad slots available that drive traffic directly to advertisers’ sites.
Platform: Desktop, mobile
Vertical: Email
Logo required: n/a
Deeplink: Landing page URL
Click tracker: Required – see guide here
Impression tracker: Optional
Acceptable 3P tags: Doubleclick, DoubleVerify, Flashtalking, Google Analytics UTM source codes, Mediaplex, Sizmek
Custom image: Top placement – 1200x300px; bottom placement – 1200x300px
Additional assets: Image must include copy and clear call to action
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