preloadA side-view shot of a young man wearing casual clothing exploring a duty free shop in an airport in Toulouse, France before catching his flight. The man is smelling aftershave.

After clearing security and passport control, many travelers find themselves wandering through an enchanting place in the airport: duty-free shops.

With enticing displays of chocolate, cosmetics, jewelry, and more, duty-free shopping can be just the ticket for great bargains (and some last-minute souvenirs). However, it's not guaranteed to save you money – and some items may even cost more than elsewhere. Here's how to decipher what's worth it – and what's not.



What does duty-free mean?

Hands showing a set of different perfume test strips inside a boutique shop.
Departure gates and a Duty Free board with Arabic and English translations.

Duty free means that the goods in question – for example, jewelry, alcohol, tobacco products, or food – aren’t subject to local government taxes and import duties since they’re crossing international borders. The general idea is since they’re not being used or consumed in their country of purchase, local taxes aren’t applied.

Most duty free shops are concentrated in international airports. But they can also be found in seaports, on certain cruise ships and ferries, and some small border towns.

In addition, certain countries, such as Andorra, a tiny nation nestled between France and Spain, are popular destinations for duty free shopping, especially among Europeans. Although its currency is the euro, Andorra is not a member of the European Union. As a result, it can entice travelers with tax-free prices.

How does duty-free work?

A modern traveller effortlessly checks in for their flight, confidently presenting their mobile boarding pass.

An important rule to remember for duty free shopping: It’s available only to international travelers.

Travelers can make duty free purchases at the airport for two general uses: to bring back to another destination, such as their country of residence, or to consume or use wherever they are visiting.

That’s right: One sometimes overlooked advantage of duty free shopping is that travelers can score savings on goods they’ll use during their trip. For example, in places like the United Arab Emirates and Iceland, where alcohol is notoriously expensive, in-bound travelers can buy a bottle or two of their favorite tipple at the airport to drink during their trip and pay far less than retail prices.

The purchasing process is almost the same as any other retail shop. At the register, you’ll need to show your boarding pass (so be sure to have it handy). In addition, if given the choice to pay in local currency or U.S. dollars, it’s usually better to pay in local currency to avoid conversion charges – which could negate that good deal you’re getting.

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Is duty-free cheaper?

A male shopper paying online at the counter in a clothing store.

Duty-free shopping usually makes the most financial sense when travelers can buy items or goods not available in their home country or when there are significant discounts. How much travelers can save also will vary widely depending on the country and airport.

In addition, some items can cost more than what you’d pay for them elsewhere, whether online or at a brick-and-mortar shop in your home country.

So it pays to do some online research beforehand. In addition, some airports also offer duty free shopping online. It’s a handy way for travelers to compare prices ahead of time to make sure you’re getting the best deal. You can also purchase goods ahead of time for pick-up at the airport.

Certain categories of items generally offer decent deals. Among them: consumable goods that are highly taxed – including those subject to so-called “sin taxes” like cigarettes and alcohol.

In addition, travelers buying duty-free at the airport can avoid the value-added tax (also known as VAT, a local sales tax that's most common in Europe). Depending on the country, VAT ranges from as little as 5% up to a hefty 25%.

What are the best duty free items to buy at the airport?

Young women wearing head coverings checking out a display of sunglasses.

Before going on a duty free shopping spree at the airport, remember that U.S. Customs and Border Protection has strict limits on how many duty-free purchases travelers can bring into the country. Those include a tax-free exemption of up to $800 worth of merchandise. As part of this exemption, only one liter of alcohol, 200 cigarettes, and 100 cigars are permitted.

Alcohol

Duty free shops generally offer good deals on alcohol because of its high taxes in many countries. Duty-free airport shops can be excellent options for bringing home a souvenir bottle of a popular local drink (port wine in Portugal, for example) without having to lug it around during your entire trip.

Tobacco products

With U.S. state taxes on cigarettes, smokers can score big savings by stocking up while abroad.

But don’t get too carried away: Travelers are only allowed to bring in 200 cigarettes (that’s one carton) tax-free. Cigar aficionados, meanwhile, are allowed 100 cigars (but none from Cuba, which are still banned in the States).

Luxury goods

Deals can generally be found on certain luxury goods, like high-end fashion clothing brands, purses, and jewelry, since the higher the cost, the more you’ll save on taxes. Again, whenever possible, passengers should check prices ahead of time to make sure they’re getting the best deal.

Which airports have the best duty free shopping?

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A lady strolling through the airport terminal carrying several bags, surrounded by shops and cafés.

Duty-free shopping is a key part of the airport experience. However, some facilities have recently elevated their duty-free offerings, with online availability and even concierge services. Here are a few notable spots where browsing may inspire purchases on your next trip.

Hamad International Airport, Qatar (DOH)

With a main terminal offering 430,000 square feet of shopping and dining options, this hub is one of the world’s top airports for shopping. Travelers can peruse the standard duty-free options or score some savings on high-end brands at a dedicated luxury area under the first-class lounge for Qatar Airways.

Dubai airport (DXB)

With one of the world’s largest duty free areas with upwards of 492,000 square feet, DXB beckons shoppers with extensive luxury offerings Dubai is known for. The airport also offers special services for duty free shoppers, such as delivery of goods straight to the gate or to passengers’ home country via online purchasing.

Istanbul (IST)

Another highly ranked facility, this new airport features a whopping 592,000 square feet of duty-free options. Fashionistas in particular will love the nearly 194,000 square feet dedicated to high-end boutiques.

Singapore Changi Airport (SIN)

Singapore’s Changi Airport ranks consistently among the top airports in the world. No surprise, then, that its shopping options, including duty free, are best in class. Changi also offers a shopping assistance called Shopping Concierge, which can help travelers suss out the best savings.

Keflavik International Airport, Iceland (KEF)

Keflavik International Airport in Reykjavik is a duty free shopper’s dream, thanks to excellent duty-free options in both the departures and arrivals area. That means arriving passengers can take advantage of lower prices on Iceland’s exorbitant prices on liquor to enjoy during their trip. On the way home, they can stock up on local Icelandic products for unique souvenirs.

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Let the buyer beware

A happy female with long reddish hair trying on a headphone.

Already an integral part of the airport experience, duty free shopping is gaining traction among international travelers, who shelled out nearly $36 billion in duty-free stores in 2021. That figure is expected to double by 2029.

Travelers who get the best bang for their buck abroad are those who do a little homework ahead of time, so when they do see a great deal at the airport, they can grab it.

How this guide was created

For this guide, I tapped into the duty-free shopping hacks I’ve honed over the years as a frequent traveler. But I typically don’t pull out my wallet unless there’s an offer or product I know I won’t be able to find elsewhere – or an unbeatable deal.

Case in point: a €55 bottle of my favorite perfume I recently bought at my home airport, Amsterdam Schiphol. I haven’t seen it sold Stateside in years, and it was also about $55 cheaper than what I would have paid retail. An excellent deal (duty free or otherwise), indeed.

About the author

Blane BachelorBlane Bachelor is a journalist and editor specializing in travel and aviation who writes regularly for top global outlets. Born and raised in Florida, Blane has worked and lived in four countries, including the Netherlands, where she’s currently based with her family. Her favorite way to get to know a new destination is by running or riding a bike around town – or hearing a spooky ghost story about local history. She will always choose the window seat.

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