The Standard, Hollywood

The Standard has truly achieved the status of a Hollywood classic, attracting an eclectic clientele from around the world and its own backyard. The Standard, located in the heart of the Sunset Strip, is a true original. The hotel is the vision of hotelier André Balazs, who has conceived a new generation of classic properties - soulful and utterly unique. Balazs' properties are united not only by a carefully considered sense of place and pioneering design, but also by relentless attention to detail and atmosphere. The Standard caters to a young-spirited clientele who appreciate the hotel's “timeless modern” design and offbeat sensibility. The hotel features a floor to ceiling shag carpeted lobby lounge, a live DJ at the Front Desk, an outdoor pool with a sundeck covered in cobalt blue AstroTurf, an ongoing exhibition devoted to fine art video, and live performance art. The hotel is also home to Rudy's barbershop and a poolside desert café. Dim lights and beaded curtains set the stage for the ultra-cool Restaurant 24/7, which has a menu crafted to satisfy any craving, any time. The Standard Lounge continues to be one of Hollywood's most fashionable nightspots. The décor is sleek and classically modern. Highlights include platform beds, silver beanbag chairs, electric orange bathrooms, rockin' mini bars with all the essentials, complimentary WiFi access, iPod docks, and flat-screen TVs. All the conveniences with none of the humdrum.
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