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MONDAY, NOVEMBER 2, 2009

Introducing (drum roll)… KAYAK on national TV. The story behind our ads.

I’ve heard that Peter Drucker says there are only two functions of a business, product innovation and marketing. I guess we missed that class. You see, we’ve always had a "build it and they will come" approach. And they’ve come… quite a few in fact. So what does he know? OK, maybe he knows something. He’s apparently some really famous professor, and as it turns out we don’t live in a movie. You see, about six months ago we looked into whether people were aware of KAYAK. We found out that supposedly, “according to research”, 68% of people who use online travel have never even heard of us. So we decided maybe we should look into some of that marketing stuff. The short version of the story is that we brought in some pros to help us including a smart creative agency in NY called Plaid to refine our brand identity and the world-famous ad agency, Goodby, Silverstein & Partners to develop an ad campaign. Interested in hearing more? If so, read on friends. This is the “fascinating”, “it’ll keep you on the edge of your seats”, “Gosh, I can’t wait to work on stuff like that when I graduate from business school”, story about how we went from being a “we don’t do marketing” company to running ads during pro football games. Read more »
POSTED BY ROBERT AT 12:46 PM
 
WEDNESDAY, OCTOBER 21, 2009

Are People Afraid to Fly on Halloween?

If So, Can You Save Money On Flights When Other People Are Scared?

I ran a quick analysis of US flight search data over the past two years on KAYAK sites, to find out the flight pricing trends on Halloween.

I looked at average selected airfare prices on Halloween vs. the overall average for the past two years. Prices were 5% less on Halloween. That's not a massive difference, but across such a large sample, it's statistically significant. Then I looked at other dates when people might be afraid to fly - Friday the 13th and September 11th. I found an even bigger difference here - average selected airfare prices were 12-14% lower than the average for the past two years.

Read more »
Tags: Trends 
POSTED BY GIORGOS AT 12:43 PM
 
TUESDAY, MAY 19, 2009

Kayak iPhone App updated

Version 1.3 of the Kayak iPhone app is now available in the iTunes Store. We've fixed a lot of bugs, and replaced the scrolling/wheel date selector with a calendar. On the bug side of things, the app now crashes a lot less, the false "no internet connection" bug is fixed, and all of the disappearing results problems are fixed. We hope you like the calendar for trip selection. You can swipe to pick you trip with a single stroke, or you can touch the start and end days of your trip. You can also adjust the end points of your trip by touching and dragging the start or end day. Picking a round trip can be done in one touch, whereas the old wheel-based selector needed at least six touches. More importantly, since it's a calendar view, you can see the day of the week, and get a better "feel" of when your trip is. Read more »

Tags: Product Updates 
POSTED BY BILLO AT 12:55 PM
 
MONDAY, MAY 11, 2009

Staycation over? KAYAK Survey finds people will travel far and wide in 2009

Baggage Fee Calculator, Hotel Rate Calendar and Custom Airports Launch in Time for Summer Savings

NORWALK, Conn. – May 11, 2009 – Despite the economy, 95 percent of the more than 4,100 who participated in KAYAK’s Annual Summer Travel Survey plan to travel this summer. More than 41 percent said the recession did not affect their summer plans in any way which is double the number from KAYAK’s 2008’s survey.

Read more »
Tags: Press Releases 
POSTED BY JEN AT 12:00 AM
 
TUESDAY, MAY 5, 2009

Kayak's Favorite Holiday

image003Cinco de Mayo is a special day for Kayak. It is the day, back in 2004, when we launched our first (Alpha) site. We had 13 employees, a T1 and two servers back then. As a corporate entity, we were less than 4 months old. Here's what we looked like: Read more »
POSTED BY BILLO AT 10:44 AM
 


 
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