⚠️ WARNING: Stay far away from Priceless Car Rental Fort Lauderdale – this company is a complete SCAM. This is hands down the WORST rental car experience I’ve ever had. I’ve rented from many companies before (Hertz, Avis, Enterprise) without a single issue. But Priceless Car Rental in Fort Lauderdale is on a different level of fraud, deception, and disrespect. I booked a car for $140 and thought I was getting a fair deal. Big mistake. The moment I arrived, the nightmare began. The agent at the counter was rude, aggressive, and manipulative. She forced me into paying for an insurance plan of $39.99 per day, insisting it was mandatory. I asked her multiple times if I could decline since my credit card covers rentals, and she lied to my face: “No insurance, no car.” Later, I discovered their own website clearly says the insurance is OPTIONAL. That is pure fraud. Then came the toll scam. They added $19.99 per day for tolls—and just like the insurance, it was mandatory. I asked if I could use my own SunPass (which every local has and works perfectly fine) and the answer was a blunt “No.” In other words, you’re forced to pay them an outrageous toll fee whether you want it or not. Nobody in Florida spends $20 a day on tolls. This is an absolute rip-off. And if you try to use your own insurance (I have Progressive), they demand a ridiculous $2,000 deposit. On top of that, they charged my card an extra $500. When I asked about the refund, they told me it would take 30 BUSINESS DAYS. Thirty days! Are they going to pay me interest on the money they’re holding hostage? That is insane. A rental that was supposed to cost $140 ended up being over $800. That’s not a rental—it’s robbery. And here’s another huge red flag: when you arrive, you’ll notice they have tons of cars sitting there, even on a busy holiday weekend. You know why? Because smart travelers already know this place is garbage. If a rental car company has a parking lot full of cars when every other company is sold out, that tells you everything. Let’s be clear: • Their cars are junk, old and poorly maintained. • Their customer service is hostile and unprofessional. • Their policies are deceptive, designed to trick and trap people. • They prey on travelers who are tired, vulnerable, and desperate for a car. This company should not even be in business. What they’re doing is dishonest, predatory, and borderline criminal. ⚠️ DO NOT RENT FROM PRICELESS CAR RENTAL. I will never set foot in this place again, and I will make it my mission to warn as many people as possible. Save yourself the stress, the money, and the frustration. Go anywhere else. Priceless Car Rental Fort Lauderdale is a disgrace to the industry.
Their shuttle didn’t show up to the airport, and nobody picked up the phone when I called to ask about the shuttle. I ended up having to book a rental car with another company entirely.
Poor
First customer service rep said my insurance didn’t have enough liability and stated she couldn’t move my pickup time up. I was trying to pick up my car at 5 pm vs 8 pm. After an hour of being on customer support with kayak and priceless the priceless rep told me it is “California law” that they can’t allow me to pickup my car before the scheduled time. Disappointed I went back in to try again, this time with a different rep. He pushed everything through just fine so I got my car. The check in process is also difficult, a lot of forms using different systems. The line was very long and I saw others frustrated while I was present trying to pick up my car.
6 hour cross country flight was delayed by weather on the tarmac. No way to call from the plane, but they did get my email to customer service. They did not make an exception to their late policy (I was going to be late by two hours or more) so they requested an additional $75 to rebook. I went with another car rental option at LAX.
Shuttle Ride was poorly scheduled. Far too few chairs in the waiting area.
