Pros: I always look forward to flying Alaska Air instead of other carriers when I can. The staff always goes the extra step to make me feel welcome. Even when I called beforehand to ask a question about seating, the phone rep was really nice and offered me seating choices. I was amazed that she took the initiative and was authorized to book my actual seat (the seat chart showed no seats available, although I was able to make a reservation for the flight itself). Also, I don't drink alcohol while flying because I have to drive when I get to my destination, but it's a nice touch that Alaska Air offers complimentary wine and beer. Wish there was a non-alcoholic variety for us other folks!