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There are serviced apartment. And there's SO Serviced Apartment. There are two entirely different worlds. At The So, we provide the balance, respect, style, design, serene, relax, comfort and cosmopolitan escapes for your accommodation in London. So come and indulge yourself if in the pure comfort living of home away from home at So Apartment. So you can enjoy the life of the metropolitan city of London. So unload your baggage at one of our premier So service apartments. So enjoy your stay in London without emptying your pocket. So lets pamper your accommodation needs in London, as the hotel is a one-step solution for accommodation in London. The hotel provides amenities like baby sitting service, business centre, disable facilities, gym,complimentary internet access-wireless, laundry service, lift/elevator, non-smoking rooms, reception, and massage.