Fox Car Rental (Edinburgh): You get what you paid
Pros: The car was clean and fuel efficient. Having rented from Fox in the past (in Arizona, USA) and had a very good experience, I was looking forward to another. The price was excellent, compared to what I've seen in the Edinburgh market. But not crazy low, where you would think something was wrong.
Cons: Off-site car pick-up was inconvenient but not horrible. Where the major heartache began was when I arrived to get my car. You do not have a choice in purchasing full insurance, unless you can provide written proof that you have coverage elsewhere -- like through your credit card, like most of the civilized world. (My credit card company emailed me a letter that they accepted.) Next: you do not have a choice to bring the car back with the tank full of fuel. They charge you for 35 GBP of fuel (and I trust that was the amount in the tank -- it was NOT full) and tell you to bring it back empty. (Who feels comfortable driving a car down to an empty tank of gas? And isn't it bad for the car to constantly let the tank run dry?) And lastly -- because I don't want to spend any more time, not because there were no other issues -- the inspection of the car before I left. The agent looks for the slightest scratch or scrape, even on the hubcaps. When I asked if there's such a thing as "normal wear and tear," the answer: yes, and we have the renter pay to repair what was done to the car. I've never had such an experience. And I would not take a car from Fox in Edinburgh if they gave it to me for free; the fine print makes it unpalatable.