Florence car rentals

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Florence, TO, Italy
Jun 22 — Jun 29
Same drop-off
Florence, TO, Italy
Tue 6/22
Noon
Tue 6/29
Noon

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Florence car rental information

Pick-up locationFlorence
Rental locations83
Airport locations38

Cheap car rentals in Florence

$63/dayEconomy
$62/dayCompact
$111/dayIntermediate
$71/dayMini
$182/dayPassenger van
$78/dayCompact station wagon
$91/dayCompact SUV
$99/dayIntermediate SUV
$132/dayStandard station wagon
$174/dayFull-size station wagon
Best rates found by KAYAK users in the past hours.

Florence car rental reviews and directory

From $27/dayRated #1
Hertz
Most popular
Best rated
7 Good (103 reviews)
4 locations in Florence
Hertz
Locations in Florence
A Vespucci Airport+39 055 307370
Monday08:30 - 23:30
Tuesday08:30 - 23:30
Wednesday08:30 - 23:30
Thursday08:30 - 23:30
Friday08:30 - 23:30
Saturday08:30 - 23:30
Sunday09:30 - 23:30
Via Borgo Ognissanti 137r+39 055 239 8205
Monday08:00 - 18:00
Tuesday08:00 - 18:00
Wednesday08:00 - 18:00
Thursday08:00 - 18:00
Friday08:00 - 18:00
Saturday08:00 - 18:00
Sunday08:00 - 18:00
Via Del Sansovino 53+39 055 713 5172
Monday08:30 - 23:30
Tuesday08:30 - 23:30
Wednesday08:30 - 23:30
Thursday08:30 - 23:30
Friday08:30 - 23:30
Saturday08:00 - 18:00
Via Giorgio Ambrosoli 30+39 055 095 0022
Monday08:30 - 23:30
14:30 - 18:30
Tuesday08:30 - 23:30
14:30 - 18:30
Wednesday08:30 - 23:30
14:30 - 18:30
Thursday08:30 - 23:30
14:30 - 18:30
Friday08:30 - 23:30
14:30 - 18:30
Saturday09:00 - 13:00
  • 7.3
  • 7.1
  • 6.9
  • 6.6
  • 6.9
Recent reviews
2.0 MediocreNov 26 2019
Pros: Nothing.Cons: We waited in queue for about an hour/ hour half for the lady behind the desk to tell us that she gave our rental away. Worse experience.
3.2 MediocreOct 20 2019
Pros: Did not except free upgrade coupon. Quote rate was $105 final rate was was $214. Misleading. I’m a gold member with Hertz and was treaded very poorly. Said no upgrade was available and they had about 50-75 cars in the lot.Cons: Gave me the free upgrade that Hertz gave me as a reward. Charged me the quoted rate. No signage at drop off on where to park the vehicle.
3.6 MediocreSep 28 2019
Pros: Staff was fairly friendlyCons: They didn’t have the car we booked. So instead we ended up with a Renault Kadjar, which is by far the worst car I’ve ever drive. Bulky, uncomfortable, and the transmission was atrocious. All because they didn’t have what we actually booked.
5.2 OkaySep 22 2019
Pros: Nothing.Cons: The customer service agent who checked us out was the rudest person I've ever had to deal with.
10.0 ExcellentSep 22 2019
Pros: Staff was very helpful!
10.0 ExcellentSep 16 2019
Pros: Service, flexible drop off option, transparency, upgrade.
3.2 MediocreJun 30 2019
Pros: Car was nice and spacious. Drop off in Rome was easy.Cons: Car was not ready at scheduled pickup time. Hertz staff in Florence was not helpful.
2.8 MediocreJun 3 2019
Cons: 3 hour wait at the Florence Hertz office due to system crash. since this was a 1 day tour, in practice, this ruined my day.
7.6 GoodApr 30 2019
Cons: Vehicle was in rough shape, but it did the job.
9.2 ExcellentApr 30 2019
Pros: Staff was friendly and spoke English. They provided me with direct answers to my questions.Cons: The process of getting the car took some time (40 minutes) from paperwork, paying, and actual pickup of car.
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From $30/dayRated #2
Budget
6.6 Good (50 reviews)
2 locations in Florence
Budget
Locations in Florence
Aeroporto Di Firenze Peretola+39 348 706 9021
Monday08:00 - 18:00
Tuesday08:00 - 18:00
Wednesday08:00 - 18:00
Thursday08:00 - 18:00
Friday08:00 - 18:00
Saturday08:00 - 18:00
Sunday08:00 - 18:00
Via Borgo Ognissanti 128+39 348 478 5735
Monday08:00 - 18:00
Tuesday08:00 - 18:00
Wednesday08:00 - 18:00
Thursday08:00 - 18:00
Friday08:00 - 18:00
Saturday08:00 - 18:00
Sunday08:00 - 18:00
  • 7.5
  • 6.9
  • 6.4
  • 5.6
  • 6.8
Recent reviews
5.6 OkayOct 30 2019
Pros: Nothing was exceptional. Parts is the experience were d fine and other parts were terrible.Cons: I booked a Mercedes Benz and was given a FIAT!!! They said it was the same category but there is no universe where those two brands are on the same levels. Total scam. My flight got in two hours late so they apparently gave my car away. I looked on the website and the car I was given was a third of the price of the car I had booked. Very bad, very unimpressed.
5.6 OkayOct 22 2019
Pros: Staff was helpful, car was cleanCons: The check in process was pretty long, I was quoted 30 minutes and it took closer to an hour an half. The car pricing was also never broken down to me and the receipt wasn't itemized so I am not sure what I was paying for. The price was different than the price I paid online so I'm not sure what the extra fees were. The price could have been warranted but I wish the receipt would tell me what I was paying for.
4.4 OkayOct 2 2019
Pros: Great car and drop off was easy.Cons: I had reserved the car for pickup at 10AM and the line was so long, I didn't get it until noon.
2.4 MediocreSep 11 2019
Pros: Dropping it back off.Cons: I could have gotten the car i reserved (Mercedes A class or similar) or a nicer one, rather than a Fiat 500 which was awful, dented and scratched, and didn’t even have a rear windshield wiper.
2.0 MediocreSep 3 2019
Pros: Only the drop off was a positive experience.Cons: Everything. They didn’t consider the rate I booked via Kayak, told me that wasn’t true and gave me a completely new rate. Staff extremely unprofessional and with a poor english. The car was disgusting, clearly they haven’t cleaned the vehicle for months. Horrible experience
6.8 GoodJul 28 2019
Pros: Staff here was more helpful than Milan. At Florence out Reserved luxury class of vehicle was not available but they offered a higher class vs. being downgraded & given a manual shifter by Budget in Milan the prior week.Cons: Faster service would be nice - wait was < 30 min vs. 3+ hrs experience in Milan even with a reservation.
4.4 OkayJul 28 2019
Cons: Pick up very long. 45 minutes waiting time. They talked me into buying full insurance although at the booking I already did. I forgot on the moment but they should have known....
10.0 ExcellentJul 16 2019
Cons: Efficient, professional, and friendly suggestions from Simone
2.0 MediocreJul 2 2019
Pros: Nothing, they were rude and stole my money. They are falsely accusing me of damaging a vehicle and refusing to refund my security deposit.Cons: Not renting from here.
7.6 GoodMay 16 2019
Pros: Staff friendly but drop off parking lot very hard to find; spent half an hour looking for itCons: Better drop off parking lot
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From $14/dayRated #3
JoyRent
10 Excellent (1 review)
1 location in Florence
JoyRent
Locations in Florence
Via F.baracca 150/152 Firenze, FI+39 348 150 6678
Monday08:00 - 18:00
Tuesday08:00 - 18:00
Wednesday08:00 - 18:00
Thursday08:00 - 18:00
Friday08:00 - 18:00
Saturday08:00 - 18:00
Sunday08:00 - 18:00
  • 10
  • 10
  • 10
  • 10
  • 10
Recent reviews
Rated #4
Firefly
10 Excellent (1 review)
1 location in Florence
Firefly
Locations in Florence
Apt Vespucci+39 055 317 543
Monday08:30 - 23:30
Tuesday08:30 - 23:30
Wednesday08:30 - 23:30
Thursday08:30 - 23:30
Friday08:30 - 23:30
Saturday08:30 - 23:30
Sunday09:30 - 23:30
  • 10
  • 10
  • 10
  • 10
  • 10
Recent reviews
From $27/dayRated #5
Thrifty
8.9 Excellent (10 reviews)
1 location in Florence
Thrifty
Locations in Florence
A Vespucci Airport+39 055 307370
Monday08:30 - 23:30
Tuesday08:30 - 23:30
Wednesday08:30 - 23:30
Thursday08:30 - 23:30
Friday08:30 - 23:30
Saturday08:30 - 23:30
Sunday09:30 - 23:30
  • 9.6
  • 9.6
  • 8.4
  • 8
  • 9
Recent reviews
10.0 ExcellentAug 3 2019
Pros: Friendly overall.Cons: Nothing, really.
10.0 ExcellentMay 24 2019
Pros: Very friendly staff comfortable with English. Free upgrade.
6.8 GoodMay 19 2019
Pros: Picking up the car took almost an hour. The thrifty counter was closed and everyone had to pickup their cars at the Hertz counter. There were only two people working the desk and each rental took so long that there was a huge line out the door. It delayed our departure so we missed an appointmentCons: More people working, faster service
10.0 ExcellentJul 13 2017
How Did They Make Money?Pros: We rented a small SUV (Fiat 500S) from Florence, Italy and dropped off in Rome, Italy. We had the car a week and the charge was 33Euros (about $40) FOR THE WEEK!!! With taxes and fees the total was 126 Euros. The vehicle had a GPS so we didn't have to pay extra for that. It was awesome having the freedom to drive through Tuscany and stop wherever we wanted and sightsee.
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From $29/dayRated #6
Alamo
8.6 Excellent (3 reviews)
2 locations in Florence
Alamo
Locations in Florence
Via Maso Finiguerra 31/r+39 055 285456
Monday08:30 - 23:30
Tuesday08:30 - 23:30
Wednesday08:30 - 23:30
Thursday08:30 - 23:30
Friday08:30 - 23:30
Saturday08:30 - 23:30
Sunday08:30 - 23:30
Via Palagio Degli Spini Snc+39 055 310150
Monday08:00 - 18:00
Tuesday08:00 - 18:00
Wednesday08:00 - 18:00
Thursday08:00 - 18:00
Friday08:00 - 18:00
Saturday08:00 - 18:00
Sunday08:00 - 18:00
  • 9.3
  • 7.3
  • 9.3
  • 8
  • 9.3
Recent reviews
8.8 ExcellentJun 24 2018
Great car Nissan MicraPros: Service good. Car excellent services
10.0 ExcellentApr 9 2018
Tuscan Trip RentalPros: Easy to rent online. Had requested car ready at quoted rate. Easy to decline insurance since Chase had that covered as part of their credit card. Easy to return. Got confirmation next day that CC hold had been lifted.Cons: None to mention. This all went smoothly without issue.
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From $20/dayRated #7
SICILY BY CAR
7.8 Good (2 reviews)
2 locations in Florence
SICILY BY CAR
Locations in Florence
Florence Airport Area Rent a Car Via Palagio degli Spini snc+39 055343 6031 / 345/7462661
Monday08:30 - 23:30
Tuesday08:30 - 23:30
Wednesday08:30 - 23:30
Thursday08:30 - 23:30
Friday08:30 - 23:30
Saturday08:30 - 23:30
Sunday08:30 - 23:30
Via Borgo Ognissanti, 100/R
  • 8
  • 7
  • 8
  • 7
  • 9
Recent reviews
9.2 ExcellentAug 16 2019
Great value fpr moneyPros: Almost new dacia Sandero rented for 10 days for a superdeal, car was good and while the crowd was staying in the AVIS counter there was no line at the SBC desk. Had the car 10 minutes after arrivalCons: Nothing to dislike
From $4/dayRated #8
Goldcar Rental SP
Cheapest deal
7.3 Good (6 reviews)
1 location in Florence
Goldcar Rental SP
Locations in Florence
Aeropuerto de Florencia+39 199 151 151
  • 7.6
  • 7.6
  • 6.6
  • 7
  • 7.6
Recent reviews
From $37/dayRated #9
Avis
7 Good (19 reviews)
3 locations in Florence
Avis
Locations in Florence
Via Borgo Ognissanti 128+39 348 478 5735
Monday08:00 - 18:00
Tuesday08:00 - 18:00
Wednesday08:00 - 18:00
Thursday08:00 - 18:00
Friday08:00 - 18:00
Saturday08:00 - 18:00
Sunday08:00 - 18:00
Via Francesco Baracca 114+39 335 658 9157
Monday15:00 - 18:00
08:00 - 18:00
Tuesday15:00 - 18:00
08:00 - 18:00
Wednesday15:00 - 18:00
08:00 - 18:00
Thursday15:00 - 18:00
08:00 - 18:00
Friday15:00 - 18:00
08:00 - 18:00
Saturday08:00 - 18:00
Via Palagio Degli Spini+39 348 478 5735
Monday08:00 - 18:00
Tuesday08:00 - 18:00
Wednesday08:00 - 18:00
Thursday08:00 - 18:00
Friday08:00 - 18:00
Saturday08:00 - 18:00
Sunday08:00 - 18:00
  • 7.7
  • 7.2
  • 6.5
  • 6.5
  • 6.9
Recent reviews
8.8 ExcellentJun 3 2019
Cons: The car quality is excellent, clean and new. My critics would be that before I head to Italy, I called customer service line in USA and asked if we add a driver can the second driver drop the car off, the Avis USA customer service line said yes. But when we got there in Italy they said no
6.0 GoodJul 9 2018
Cons: Pick up was terrilbly slow. Waiting in line and then waiting for the car.
6.4 GoodJul 25 2017
Pros: The customer service in Florence was excellent. She upgraded our car without charge.Cons: The dropoff location in Rome led us to the middle of a random parking lot on the outskirts of Rome. We put the address in Google Maps and in the GPS in the car. Wasted 3 hours trying to figure out where to take it. Very frustrating.
10.0 ExcellentMay 30 2017
Pros: good service, people were nice and professionalCons: didn't have maps of surrounding area
7.6 GoodMay 21 2017
Cons: I was expecting to rent an Audi A3 manual convertible or equivalent, but when I arrived at the pickup, the only car available was a Fiat automatic convertible. I find it a leap to say these cars are equivalent. The trip was to tour though Tuscany mountainside. The little Fiat automatic was not up to the challenge and not what I was expecting.
8.0 ExcellentApr 25 2017
Don't be in a hurryPros: Car was excellent and great price. Staff was helpful and apologized about the waiting times - evidently this wasn't a new issue.Cons: Waited about 1h45 to pick up the car due to insane queues, and another solid half-hour to return it. I was due for a pick-up at 11 am, ended up leaving at 1 pm.
2.0 MediocreOct 26 2016
Pros: NothingCons: They didn't have the car for us at all so we had to cancel. The office was a mess. 0/10
5.6 OkaySep 18 2016
Two and a half hours to get carPros: The car and the agent were niceCons: The agency was not able to all reservations for that day. We were stuck waiting outside for over 2 hours. It was a terrible way to start our driving experience in Italy.
2.0 MediocreDec 6 2015
Terrible Drop-off experienceCons: We had to drop off the car in Florence very early in the morning. The area where car rental/dropoff is done at Florence airport was very hard to find, it was extremely dark (poorly lit) and then we couldn't figure out where the keys needed to be dropped off with no one there at that time. We finally found the key drop-off but then were really not sure if/where a bus would come to pick us up to get to the airport but eventually one came. In the rush and dark, I forgot a pair of sunglasses and some wires that go to my personal GPS in the car. I called the Florence Avis and a women has emailed to try to find my items but it's been over a week now and I'm pretty certain I will not get them back. I'm disappointed that my items haven't been found/returned, but with the drop-off experience I'm not surprised / fully expect the items were stolen or lost for good.
2.0 MediocreNov 8 2015
Terrible experienceCons: They charge you hidden fees. When I went there to complain I was terribly insulted. I do not recommend for anyone.
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From $35/dayRated #10
Europcar
7 Good (10 reviews)
3 locations in Florence
Europcar
Locations in Florence
Amerigo Vespucci Apt+39 055 318609
Borgo Ognissanti 153/r+39 055 238 1147
Via Forlanini 2+39 055 422 1088
  • 7.2
  • 7
  • 7
  • 6.8
  • 7
Recent reviews
5.6 OkayJul 27 2017
Renter beware!Pros: The car was decent and clean and worked well for what I needed. I was able to pick up the car an hour early.
2.0 MediocreJan 3 2017
They charge me additional €75Pros: I didn't like the fact that they vhare me €75 even though I had a full insurance protection.
7.6 GoodNov 28 2016
Pros: Everything went smoothly and was exactly how I had planned it. Car was clean, modern, and the preexisting damage was well documented. I decided to change my drop off date and location mid trip, after a very short phone call to the Florence office where I picked it up Europcar was able to make the changes without incident. Great experienceCons: Everything was good,
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From $52/dayRated #11
Enterprise
6.8 Good (9 reviews)
2 locations in Florence
Enterprise
Locations in Florence
Aeroporto Amerigo Vespucci+39 055 310150
Monday08:00 - 18:00
Tuesday08:00 - 18:00
Wednesday08:00 - 18:00
Thursday08:00 - 18:00
Friday08:00 - 18:00
Saturday08:00 - 18:00
Sunday08:00 - 18:00
Via Maso Finiguerra 31/r+39 055 285456
Monday08:30 - 23:30
Tuesday08:30 - 23:30
Wednesday08:30 - 23:30
Thursday08:30 - 23:30
Friday08:30 - 23:30
Saturday08:30 - 23:30
Sunday08:30 - 23:30
  • 7.7
  • 7.5
  • 6.6
  • 6.6
  • 5.7
Recent reviews
4.4 OkayOct 28 2019
Cons: Upon returning the car in good condition, we were hit with 270 euros in unexpected charges, including 150 euros for a collision damage waiver we expressly declined at the outset. The rental itself was only 158 euros so that alone doubled the price. Enterprise said they had no ability to review the charges—they appear to have just licensed their name to a local company. Do not rent from here or expect that the Enterprise name means any kind of quality or accountability.
4.8 OkayApr 21 2018
Always naaty suprisesPros: Car was great, newish with good features and very clean.Cons: Whenever I rent a car I go in ready to have a battle over extra charges. How ever much research I do I know that when I go to pick it up there will be some sort of extra charge. On this occasion there was 2! Deluxe damage waiver cover, to avoid the ludicrously high excess €1800!!! In the event the car gets damaged. Thia cover cost almost as much as the car hire itself, I wasn't offered any options for level of cover, but I'm assuming as this was referred to as deluxe on my receipt there may have been other cheaper options that may have suited my needs, but no one mentioned these to me. Then secondly a €20 charge if I wanted to return the vehicle at 10pm ( as had been stated on my initial hire request that was quoted on - as there was a charge for returning the vehicle outside of normal working hours. I hate hate hate renting Cara, and it is because there are always hidden charges sold to me out of fear. An awfully customer experience, and as soon as a provider offers clear pricing up front with no surprise charges they will get my custom every time! Based on my previous experience with enterprise I don't expect any response to this feedback. Your adverts in the UK state, UK car hire with US customer expeeience. Well you live up to that in some respects; the US are masters of the extra hidden charges!!
2.0 MediocreJun 1 2017
Cons: Enterprise put a Hold of several hundred euros on my wife's credit card and when the car was returned in fine condition and full of fuel I was told it would take 5 days for the hold to be lifted.
4.0 OkayDec 5 2016
Non transparent costsCons: The website accepted my 1-day booking from 9am to 9pm, but there was an additional after hours return charge of 20 euros paid upon return. I was definitely not informed of this upon reservation.
8.8 ExcellentNov 4 2016
Successful rental within walking distance of the tPros: We liked receiving a new hybrid Toyota with automatic shift. It was also convenient to the train station.Cons: We had to wait in line nearly 45 minutes to pick up the car. But once we got to check in, the representatives were very efficient and professional.
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Rated #12
INTERRENT
5.8 Okay (2 reviews)
1 location in Florence
INTERRENT
Locations in Florence
Via Francesco Basili 23+39 068 983 0777
Saturday08:00 - 18:00
Sunday08:00 - 18:00
  • 6
  • 6
  • 6
  • 6
  • 5
Recent reviews
From $37/dayRated #13
Sixt
5.4 Okay (8 reviews)
2 locations in Florence
Sixt
Locations in Florence
Piazza della Stazione+39 02 9475 7979
Monday08:00 - 18:00
Tuesday08:00 - 18:00
Wednesday08:00 - 18:00
Thursday08:00 - 18:00
Friday08:00 - 18:00
Saturday08:00 - 18:00
Sunday08:00 - 18:00
Via del Palagio degli Spini+39 02 9475 7979
Monday08:00 - 18:00
Tuesday08:00 - 18:00
Wednesday08:00 - 18:00
Thursday08:00 - 18:00
Friday08:00 - 18:00
Saturday08:00 - 18:00
Sunday08:00 - 18:00
  • 5.7
  • 6.5
  • 5.2
  • 4.2
  • 5.5
Recent reviews
3.6 MediocreOct 30 2019
Pros: The staff was friendly even though inaccurate, the car was fine.Cons: They force you to buy crazy high insurance, are not accurate in their pricing and or car selection. None of it made any sense to me or others around me. My bills was tripled by the time I left the counter!
2.0 MediocreSep 2 2019
Pros: Staff did not want to rent me a car because I did not have an "International Driver's Licence". I have rented cars in over 25 countries in 3 continents without needing that. I went across the street to Europcar and immediately rented a car with my home license.Cons: Common sense.
2.0 MediocreJul 10 2019
Cons: Company processed unauthorized charges from the credit card.
10.0 ExcellentJun 28 2019
Cons: It took ~25 min for them to bring up the car from the garage. This was the only negative of the whole experience.
10.0 ExcellentJun 22 2019
Pros: It was all good, staff was greatCons: This is a very, very challenging location for getting in and out in a rental car. Not anybody's fault but the airport rental location is better
6.8 GoodAug 28 2016
Renters Beware!Pros: Without a GPS returning the vehicle nearly impossible at he Florence airport. No address on the return documents. Had to follow a return bus from the airport to the car return location.Cons: Documents are only in Italian. Not a clear understanding f what you are signing. Sixth in US has no affiliation with the company in Italy. It is a separate franchise. Hint: pic up full coverage on the rental vehiclle, or count the scratches and photography the body before leaving the lot. Make sure someone there signs off on any damage before you leave the lot if you don't get full coverage. $20 Euro a day for full coverage. A rip off..
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From $23/dayRated #14
Dollar
4.4 Okay (8 reviews)
1 location in Florence
Dollar
Locations in Florence
A Vespucci Airport+39 055 307370
Monday08:30 - 23:30
Tuesday08:30 - 23:30
Wednesday08:30 - 23:30
Thursday08:30 - 23:30
Friday08:30 - 23:30
Saturday08:30 - 23:30
Sunday09:30 - 23:30
  • 4.7
  • 4.2
  • 4.2
  • 3.7
  • 5
Recent reviews
2.0 MediocreJun 4 2019
Pros: Nothing, had to cancel due to complications with system.Cons: Your system is flawed if you have to adjust reservation. It doesn't work and no o e answers the phone to call for fixes.
5.6 OkayAug 26 2018
Pick Up/Drop Off Needs ImprovementPros: The car itself was in good condition.Cons: The line to check in was ridiculously long, the longest I have ever seen. It took 45 minutes to reach the counter. The line was as long when we returned the car. My father had a separate contract and wanted to pay cash, but couldn’t wait in such a long line. The counter outside to pick up the car was overwhelmed and we had to wait 30 minutes for one of our cars to be ready. There was no area to sit or get out of the sun.
3.6 MediocreJul 3 2018
A nightmarePros: That we actually found the rental car return lot.Cons: I would strongly suggest no one return a car to Florence as their location is difficult to find, signage is absent, and it was stressful navigating our way because car rental is not right at airport. Check-in is at a mobile home-like setting.
2.0 MediocreMay 29 2018
A nightmarePros: NothingCons: We got to the desk and they couldn’t find our reservations even though we had our reservation number. I called your 800 number and they said there’s nothing they could do. We were at the airport rental car counters for over 4 hrs. We had to make new reservations on line and wait to get the car. The rental car counters in Florence are full of people and it takes hours to get things done.
8.4 ExcellentApr 3 2018
They had an automaticPros: Liked that I can get automatic. Very confusing about fuel surcharge. Said I didn’t want it for 95 euros but it was on my receipt so I didn’t fill it up. At drop off I was told that was just shown but would have not charged so I got stuck paying that and a 36 Euro additional service charge.
2.0 MediocreSep 6 2017
Some issuesPros: The person at the counter was pleasant. The cars were fine.Cons: We were informed at the counter that we would be charged identical prices for the two cars that were rented. However this was NOT what happened. The second car ended up costing more than twice what we were told the price would be. We also should have been informed about ZTL restrictions
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Sunnycars
11 locations in Florence
Sunnycars
Locations in Florence
Via Ambrosoli 30
Via Borgo Ognissanti 137/R
Via Borgognissanti 53-57 R
Via Borgognissanti, 100/R
Via Forlanini 2
Via Francesco Baracca 150/152
Via Maso Finiguerra 31/R
Via Palagio degli Spini
Via Palazzuolo 146
Via Santa Lucia 16/R
Via del Sansovino 53
Recent reviews
Leasys Rent
4 locations in Florence
Leasys Rent
Locations in Florence
Firenze Downtown
Florence airport+39 055 343 8754
Via Borgognissanti, 96
Via Palazzuolo, 146+39 055 277 6374
Recent reviews
From $20/day
MAGGIORE
4 locations in Florence
MAGGIORE
Locations in Florence
Via Francesco Basili, 21
Via Maso Finiguerra, 11/R
Via Palagio Degli Spini, Snc 5+39 055 311 256
Viale Amendola, 36 C/o Aci
Recent reviews
MEGADRIVE
4 locations in Florence
MEGADRIVE
Locations in Florence
Aeroporto Di Firenze Peretola, Via Palagio Degli Spini Snc
Via Francesco Basili, 21
Via Maso Finiguerra 13/R
Viale Amendola, 36 C/O Aci
Recent reviews
keddy by Europcar
3 locations in Florence
keddy by Europcar
Locations in Florence
Via Borgognissanti 53 55 R+39 055 290 438
Via Forlanini 2+39 055 422 1088
Via Palagio Degli Spini Snc+39 055311256
Recent reviews
From $22/day
Ecovia
2 locations in Florence
Ecovia
Locations in Florence
Florence Airport
Via Borgo Ognissanti 133/r Firenze, FI+39 055 373 933
Recent reviews
Elite Rent A Car
2 locations in Florence
Elite Rent A Car
Locations in Florence
Florence Airport
Florence Delivery Center
Recent reviews
From $47/day
LOCAUTO
2 locations in Florence
LOCAUTO
Locations in Florence
Via Del Palagio Degli Spini Snc3487815800
Monday08:00 - 18:00
Tuesday08:00 - 18:00
Wednesday08:00 - 18:00
Thursday08:00 - 18:00
Friday08:00 - 18:00
Saturday08:00 - 18:00
Sunday08:00 - 18:00
Via Santa Lucia 16 R+39 377 542 5722
Recent reviews
Morini Rent
2 locations in Florence
Morini Rent
Locations in Florence
Via Lucchese 90+39 055 345 4120
Via Rocca Tedalda 160+39 055 204 8300
Recent reviews
From $49/day
National
2 locations in Florence
National
Locations in Florence
Via Maso Finiguerra 31/r+39 055 285456
Monday08:30 - 23:30
Tuesday08:30 - 23:30
Wednesday08:30 - 23:30
Thursday08:30 - 23:30
Friday08:30 - 23:30
Saturday08:30 - 23:30
Sunday08:30 - 23:30
Via Palagio Degli Spini Snc+39 055 310150
Monday08:00 - 18:00
Tuesday08:00 - 18:00
Wednesday08:00 - 18:00
Thursday08:00 - 18:00
Friday08:00 - 18:00
Saturday08:00 - 18:00
Sunday08:00 - 18:00
Recent reviews
From $13/day
OptimoRent
2 locations in Florence
OptimoRent
Locations in Florence
Via Borgo Ognissanti, 133/R+39 320 770 6697
Via Del Palagio Degli Spini Snc+39 320 770 6697
Recent reviews
From $11/day
Rhodium
2 locations in Florence
Rhodium
Locations in Florence
Borgo Ognissanti, 112+39 055 031 7942
Monday14:30 - 18:30
08:00 - 18:00
Tuesday14:30 - 18:30
08:00 - 18:00
Wednesday14:30 - 18:30
08:00 - 18:00
Thursday14:30 - 18:30
08:00 - 18:00
Friday14:30 - 18:30
08:00 - 18:00
Saturday08:00 - 18:00
Via Palagio Degli Spini Snc+39 392 221 160
Recent reviews
From $52/day
Win Rent
2 locations in Florence
Win Rent
Locations in Florence
Florence airport
Via Borgognissanti, 96
Recent reviews
YourRent
2 locations in Florence
YourRent
Locations in Florence
Florence Peretola Airport
Florence Santa Maria Novella
Recent reviews
AutoEurope
1 location in Florence
AutoEurope
Locations in Florence
Europcar Aeroporto Peretola
Recent reviews
From $20/day
Autovia
1 location in Florence
Autovia
Locations in Florence
133/R, Via Borgognissanti
Recent reviews
From $15/day
B-Rent
1 location in Florence
B-Rent
Locations in Florence
Via Del Palagio Degli Spini Snc
Recent reviews
FLIZZR
1 location in Florence
FLIZZR
Locations in Florence
Florence airport+39 029 475 7979
Recent reviews
Holiday Autos
1 location in Florence
Holiday Autos
Locations in Florence
VIA PALAGIO DEGLI SPINI SNC
Recent reviews
King Rent a Car
1 location in Florence
King Rent a Car
Locations in Florence
Florence airport+41 335 333 533
Recent reviews
King Rent Exclusive Services
1 location in Florence
King Rent Exclusive Services
Locations in Florence
Via Del Palagio Degli Spini Snc+39 413 3533 3533
Recent reviews
NOLEGGIARE
1 location in Florence
NOLEGGIARE
Locations in Florence
FIRENZE Airport Shuttle service+39 347 079 6283
Recent reviews
Ofran Holiday Autos
1 location in Florence
Ofran Holiday Autos
Locations in Florence
Peretola Apt
Recent reviews
Prime Rent Exclusive
1 location in Florence
Prime Rent Exclusive
Locations in Florence
Florence Airport
Recent reviews
Smile Rent
1 location in Florence
Smile Rent
Locations in Florence
Via Palagio Degli Spini Snc
Recent reviews
Target Italy
1 location in Florence
Target Italy
Locations in Florence
Via Borgo Ognissanti 112R+39 055 031 7942
Recent reviews
Target Rent a Car
1 location in Florence
Target Rent a Car
Locations in Florence
Via Borgo Ognissanti 112r
Recent reviews
233 travelers who rented a car in Florence gave the car agency they used an average rating of 6.9

Car rental locations in or near Florence

Good to know

Most popular agency

Hertz

Most popular car type

Economy

Average price

$41/day

Good deal

$29/day

When to book a rental car in Florence

Average daily price per month
Rental car prices as pick-up date approaches

Top tips for renting a car in Florence

  • Florence is great as a homebase for travelers looking to visit Tuscany, especially with a rental car, as there are a plethora of day trip options available. For instance, travelers could drive to the neighboring cities of Cortona, Chianti, or Siena. Chianti is particularly great for travelers looking to drive across the Tuscan countryside to enjoy some of Italy’s most famous wine country.
  • Need to pick up a rental car before you start your journey in Italy? If you flight lands at Florence Airport, you will find the majority of the rental car companies just outside, adjacent to the airport’s main terminal. There are a number of rental car counters in the airport’s lobby as well.
  • One of the particular traits of Italian cities is the Limited Traffic Zones (ZTLs in Italian). These zones are not open for normal traffic and are, for the most part, only accessible to residents who live and work there. Drivers should keep this in mind when deciding upon hotels and travel itineraries in the city.
  • Morning rush hour typically lasts from 7:00 a.m. to 9:00 p.m. in Florence, and travelers are highly advised to avoid it if possible. There is also an evening rush hour that goes from 4:30 p.m. to 7:00 p.m. and largely affects drivers leaving the downtown area. Other areas to avoid during rush hour include the streets surrounding the Giardino della Fortezza, as this area in particular is plagued with traffic.
  • 25% of our users found rental cars in Florence for $29 or less
  • Book your rental car in Florence at least 1 day before your trip in order to get a below-average price
  • Economy rental cars in Florence are around 77% cheaper than other car types, on average

FAQs about renting a car in Florence

  • Some car rental companies in Florence which have updated their car rental health and safety policies due to COVID-19 to make sure vehicles are clean and disinfected include Hertz, Europcar and Budget

  • On average a rental car in Florence costs $41 per day.

  • In the past 72 hours, the cheapest rental cars were found at Hertz ($62/day), Avis ($71/day) and NOLEGGIARE ($127/day). In the last 72 hours the cheapest rental car price was found at Hertz Via Borgo Ognissanti 137r 50123 (1 miles from city center).

  • Based on ratings and reviews from real users on KAYAK, the best car rental companies in Florence are Hertz (7.0, 131 reviews), and Budget (6.4, 76 reviews).

  • Yes, automatic cars are available in most car renting companies in Florence. As cars with manual transmission are more common in many countries, you might have to pay an additional charge for renting an automatic car.

  • The average gas price in Florence is $7.37 per gallon over the past 30 days. Filling up a gas tank costs between $88 and $118, depending on the car size.

  • Economy (Fiat Panda or similar) is the most frequently booked rental car type in Florence.

  • Car rental companies onsite at Peretola airport include Hertz, Europcar, Budget, Avis, Sixt, SICILY BY CAR, Thrifty, B-Rent, Dollar and Alamo.

  • Car rental companies that offer shuttle or pick-up services from Peretola airport to off-airport locations include Hertz, Europcar, Budget, Avis, Sixt, SICILY BY CAR, Thrifty, Dollar, Alamo, and Ecovia.

  • Take a look at our extensive car rental location map to find the best rental cars near you.

  • A Economy car rental in Florence costs $29 per day, on average.

  • A Compact car rental in Florence costs $49 per day, on average.

  • A Mini car rental in Florence costs $34 per day, on average.

  • In Florence, cars are most frequently rented at Avis Via Palagio Degli Spini (4 miles from city center).

  • On average a rental car in Florence costs $286 per week ($41 per day).

  • On average a rental car in Florence costs $1,224 per month ($41 per day).

  • Coupes, sedans and compacts are absolutely recommended for would-be renters visiting Florence. Larger vehicles such as SUVs or even vans will not find the smaller streets in Florence comfortable or inviting. Streetside parking with a larger vehicle would be a struggle.

  • Florence’s speed limits are set to the same standards as most cities in Italy, with metropolitan areas featuring speed limits of 50 km/h (31 mph) and rural roads around 90 km/h (56 mph). Minor highways tend to have speed limits of 110 km/h (68 mph), whereas larger highways usually post speed limits of 130 km/h (80 mph).

  • Florence, while having plenty to offer, does not offer cheap gas. Average prices in the city are much higher than the prices seen in the U.S., though they are right in line with the prices typically seen in Europe. Florence’s average gas prices sit at around €1.63 ($1.86) per liter of gas. In terms of gallons, that comes out to an average cost of €6.17 ($7.02) per gallon of gas.

  • Parking can be extremely tough to come by in Florence, and drivers are highly advised to stick to private parking garages and lots. Streetside parking is scarce and competition for the few available spots is fierce. It will likely be much easier to park outside of the city center and then take public transport in.

  • Finding the right price, understanding the add-ons and staying up to date with policy changes can be a challenge. That’s why KAYAK has produced the ultimate guide to renting a car to help you cut though the jargon and make the right choice for your rental car. Find tips and insights for how to book your rental, what car rental insurance you’ll need, how to deal with a car rental agency and what extra fees to expect (and avoid!).