Pros: The young staff took good care of us. We had 8 pieces of luggage and they offered to store it for us instead of us having to stuff it in our very small car. They even gave us a ride back to the terminal the morning we left instead of us having to ferry our bags over piece by piece. It didn't matter to us that the counter wasn't at the terminal. They also didn't get pushy the way some companies have done when it came to the additional insurance and options. They were efficient, friendly, and I would rent from them should we have the good fortune to find ourselves in Reykjavik again.