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Madison car rentals from $30/day

This price is the cheapest per day rate found by a KAYAK user in the last 72 hours by searching for a car rental in Madison with a pick-up date of 3/9 and drop-off date of 3/16. Fares are subject to change and may not be available at all agencies or on all dates of rental. Click the price to replicate the search for this deal.
Mon 3/11
Mon 3/18

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Cheap car rentals in Madison

Economy$30/day
Compact$30/day
Intermediate$32/day
Standard$34/day
Full-size$39/day
Full-size SUV$40/day
Pickup truck$48/day
Supplier choice$30/day
Intermediate SUV$37/day
Standard SUV$45/day
Best rates found by KAYAK users in the past 48 hours.

KAYAK’s top tips for renting a car in Madison

  • Car rentals in Madison are more convenient for regular travel outside the center. Coverage for public transportation, like the Metro bus system, is spotty, and some routes do not operate during holidays and weekends. Moreover, some routes only operate during weekday commute times, making car rentals a preferable travel option. Rental cars help you get around faster and more comfortably when exploring the urban landscapes and wilderness of Dane County. Drive to Wisconsin Dells, about 55 miles from Madison via US-12 W, or the famous Devil’s Lake State Park, roughly 35 miles northwest of Madison.
  • There are several locations to get a cheap car rental in Madison, and the best location will depend on your specific needs and preferences. If you are flying into Madison, renting a car at the airport, Dane County Regional Airport (MSN), is the most convenient option. If you are staying in downtown Madison and don’t need a car for the entire duration of your trip, consider renting a car from a downtown location. Some rental providers have locations on the University of Wisconsin-Madison campus, which can be convenient if you are a student or visiting the university for a conference or event.
  • Madison travelers will most likely fly into Dane County Regional Airport (MSN). The airport is approximately seven miles from downtown Madison by car. MSN has a car rental center in the baggage claim area where agencies like National, Hertz, Alamo, Budget, and Enterprise provide premium car rental services. The rental car lot is a short walk from the terminal. Some providers like Budget provide shuttle services outside Door 6 to the pick-up location.
  • There are several electric vehicle charging stations, including both public and private options, where you can charge your electric cheap car rental in Madison. It's worth noting that some charging stations may require payment or a membership to use, while others may be free to use (hotel charging stations for guests). Some popular charging stations in Madison include Alliant Energy Center - 1919 Alliant Energy Center Way, Madison, WI 53713, City of Madison Parking Ramps - Multiple locations throughout the city, East Towne Mall - 89 East Towne Mall, Madison, WI 53704, and Hilldale Shopping Center - 702 N. Midvale Blvd., Madison, WI 53705.
  • Observe careful driving around downtown Madison. The downtown area abounds with one-way streets, which often change direction. Navigating the intersection by Camp Randall Stadium of Monroe Street, Breese Terrace, and Regent Street can also confuse visitors. However, you can customize Madison car rentals with a GPS to help smooth navigation within the city. Being a college town, you will also encounter many cyclists on the road. Be keen in your driving to avoid hitting cyclists.
  • Madison, WI has important roads that are crucial for getting around the city. Interstate 90/94 is a major interstate highway that runs through Madison from east to west. U.S. Highway 151 is a major north-south highway in Madison. John Nolen Drive is a major road running along the shore of Lake Monona in downtown Madison, connecting the city to the Beltline Highway and the west side of Madison. University Avenue is a major east-west road that runs through Madison's west side, connecting the city to Middleton and the University of Wisconsin-Madison campus. East Washington Avenue is a major east-west road that runs through Madison's east side, connecting the city to Sun Prairie and the Interstate 90/94 corridor.
  • Some streets in Madison experience significant congestion during rush hours. Congestion is worse downtown, especially on Midland Street, Fitch Ct., S Peterson Street, and US-12 East. Traffic picks up in the morning from around 7 am to 9 am and again from 4 pm to 6 pm. Madison is home to the University of Wisconsin, meaning congestion is worse when students are in session due to its high student population.
  • 25% of our users found rental cars in Madison for $49 or less
  • Book your rental car in Madison at least 1 day before your trip in order to get a below-average price
  • Off-airport rental car locations in Madison are around 2% cheaper than airport locations on average
  • Premium rental cars in Madison are around 58% cheaper than other car types, on average

FAQs about renting a car in Madison

  • How much does it cost to rent a car in Madison?

    On average a rental car in Madison costs $63 per day. But prices differ between operators and you can save money through a price comparison of car rental deals from different agencies. The cheapest price for a car rental in Madison found in the last 2 weeks is $40.

  • What is the cheapest car rental company in Madison?

    In the past 72 hours, the cheapest rental cars were found at Hertz ($30/day), Avis ($30/day) and Budget ($48/day). In the last 72 hours the cheapest rental car price was found at Hertz 4000 International Lane 53704-0000 (5 miles from city center).

  • How much is gas price in Madison?

    The average gas price in Madison is $3.48 per gallon over the past 30 days. Filling up a gas tank costs between $42 and $56, depending on the car size.

  • What is the most popular rental car in Madison?

    Premium (Chevrolet Impala or similar) is the most frequently booked rental car type in Madison.

  • Which car rental companies are at Truax Field airport (MSN)?

    Car rental companies onsite at Truax Field airport include Hertz, Enterprise Rent-A-Car, Budget, Alamo, Avis and National.

  • Which car rental companies will pick you up at Truax Field airport (MSN)?

    Car rental companies that offer shuttle or pick-up services from Truax Field airport to off-airport locations include Hertz, Enterprise Rent-A-Car, Budget, Alamo, Avis, and National.

  • How can I find car rentals near me in Madison?

    Take a look at our extensive car rental location map to find the best rental cars near you.

  • How much does a Premium car rental cost in Madison?

    A Premium car rental in Madison costs $35 per day, on average.

  • How much does an Intermediate car rental cost in Madison?

    An Intermediate car rental in Madison costs $37 per day, on average.

  • How much does a Mini car rental cost in Madison?

    A Mini car rental in Madison costs $38 per day, on average.

  • How much does it cost to rent a car for a week in Madison?

    On average a rental car in Madison costs $440 per week ($63 per day).

  • How much does it cost to rent a car long term for a month in Madison?

    On average a rental car in Madison costs $1,887 per month ($63 per day).

  • Should I get insurance when renting a car in Madison?

    Most car rental providers in Madison offer insurance but the level of protection can differ substantially. If you're unsure whether to get extra protection for your car rental in Madison, check out KAYAK's car rental insurance guide.

  • How many car agencies are operating in Madison?

    KAYAK has deals for you to compare from 9 car rental agencies in Madison.

  • What do I need to know before booking a car rental in Madison?

    Finding the right price, understanding the add-ons and staying up to date with policy changes can be a challenge. That’s why KAYAK has produced the ultimate guide to renting a car to help you cut though the jargon and make the right choice for your rental car. Find tips and insights for how to book your rental, what car rental insurance you’ll need, how to deal with a car rental agency and what extra fees to expect (and avoid!).

  • Why should I use KAYAK to rent a car in Madison?

    KAYAK searches thousands of car rental agencies to provide you with offers from all car rental agencies operating in Madison so that you can compare car rental rates, reviews and pick-up and drop-off locations to find the best deal for you.

  • What type of car is recommended for driving in Madison?

    Acquire a compact car for a rental in Madison if you’re only staying within the Madison isthmus. These can easily squeeze into the limited parking spaces within the center. They are also convenient for driving on narrow streets in Madison. An economy rental is more suitable if you don’t have much going on in the center. Visitors in town with family or a group will benefit more from an SUV, spacious to accommodate several people. During winter, a four-wheel drive equipped with winter tires is more appropriate for the snowy terrain. It is also advantageous for exploring quirky attractions outside or within the city.

  • What road trips can I take from Madison?

    With a Madison car rental, you can easily get to Wisconsin Dells, about an hour north of Madison. It is a popular destination for its water parks, attractions, and natural beauty. Located about 1h 30min southeast of Madison, Lake Geneva is a popular destination for its lakeside activities, charming downtown area, and historic mansions.

  • What’s the speed limit in Madison?

    Speed limits in Madison vary, and speed limits around residential areas are set at 20 mph. The limit on major streets within the city is now 25 mph. Outside city limits, car rentals in Madison should adhere to the speed limit of 55 mph. Expressways and interstates in Madison bear a speed limit of 65 mph. The police pull over speeding drivers and issue speeding tickets since the city lacks speeding cameras. Adjust your speed reasonably and prudently by slowing down during harsh conditions like winter when roads are slippery due to ice.

  • Are there any restricted roads in Madison?

    Certain lanes on some roads (East Washington Avenue, University Avenue, Park Street, and Whitney Way) are designated for buses only during certain hours. These lanes are typically marked with signs or pavement markings, and you should avoid using them during the designated times. Certain areas of downtown Madison, such as State Street, are designated pedestrian zones where cars are not allowed.  

  • Where are the best places to park in Madison?

    Finding parking at Madison center is difficult due to the limited number of parking spaces. A permit, such as a University of Wisconsin campus permit, is essential for parking in some lots in the center. Downtown Madison has plenty of parking spaces and metered parking. For instance, Blair Lot, Overture Center Garage, and South Livingston Street Garage offer the cheapest downtown parking options with around a $1 hourly rate. Downtown metered parking costs about $2 per hour. Alternatively, you can find parking outside the city limits and use the Metro Transit System to get to the city. Evergreen Lot and Wingra Lot are some parking options outside the city center charging roughly $1.20 per hour.

Madison car rental reviews and directory

Hertz

Best rated
Most popular

Cleanliness

6.3

Comfort

6.9

Pick-up/Drop-off

5.8

Value for money

5.9

3 locations in Madison

Show locations

Locations in Madison

2101 Darwin Road

+1 608 241 5597

Monday08:00 - 17:00
Tuesday08:00 - 17:00
Wednesday08:00 - 17:00
Thursday08:00 - 17:00
Friday08:00 - 17:00

4000 International Lane

+1 608 241 3803

Monday08:00 - 17:00
Tuesday08:00 - 17:00
Wednesday08:00 - 17:00
Thursday08:00 - 17:00
Friday08:00 - 17:00
Saturday08:00 - 17:00
Sunday08:00 - 17:00

6514 Odana Road

+1 608 833 1118

Monday08:00 - 17:00
Tuesday08:00 - 17:00
Wednesday08:00 - 17:00
Thursday08:00 - 17:00
Friday08:00 - 17:00
Saturday09:00 - 12:00

Filters

Reviews

10.0 Wonderful

Nov 2021

KAYAK
Nothing different

8.0 Very good

Nov 2021

KAYAK
Hassel to get to, but that's all rentals at share. Once there, the pick-up/return could not have been more convenient or smooth. FAST!

4.0 Mediocre

May 2021

KAYAK

Cons:

When I first arrived, I was told the minivan I rented had been sold. Then I was told he had to speak to the manager to see if he could find a minivan (which I needed to move my daughter out of her apartment). They "found" another minivan and it was filthy. Then I requested to be able to pay for tolls and they said this vehicle did not have that option. One would think that all rental vehicles would have that options. I then had to figure out how to attach the plate and pay for tolls on the highway to Illinois. I have rented vehicles from Hertz many times and this was not the best experience I have had.

8.0 Very good

Apr 2021

KAYAK

Pros:

Very friendly staff and clean car

Cons:

Wasn’t able to change drop off location

6.0 Okay

Mar 2021

KAYAK

Pros:

The drop off was very easy and friendly. The car didn't break down.

Cons:

The car wasn't clean but I understand they were busy.

2.0 Poor

Feb 2021

KAYAK

Cons:

They waited until I arrived to tell me they didn’t have a rental available

1 out of 44

Alamo

9.3

Wonderful

48 reviews

Cleanliness

9.6

Comfort

9.5

Pick-up/Drop-off

9.1

Value for money

9.4

One location in Madison

Show locations

Locations in Madison

4000 International Ln

+1 833 749 2430

Monday08:00 - 17:00
Tuesday08:00 - 17:00
Wednesday08:00 - 17:00
Thursday08:00 - 17:00
Friday08:00 - 17:00
Saturday08:00 - 17:00
Sunday08:00 - 17:00

Filters

Reviews

8.0 Very good

Aug 2020

KAYAK

Pros:

Price and fast service

Cons:

First car was cleaned but had the maintenance light on and a low pressure tired. The second car was not not too cleaned. Also, I wanted to add an extra day but they would charge me more than twice instead of honoring the same price.

6.0 Okay

Aug 2020

KAYAK

Cons:

Our car was damaged after we returned it. Unfortunately, we didn't take pictures after we dropped it off and are being charged for it. I understand their policy, and they can do what they want, but it puts a damper on our experience.

10.0 Wonderful

Jul 2020

KAYAK

Pros:

Staff was friendly, easy pick up And return

10.0 Wonderful

Apr 2020

KAYAK

Pros:

Very fast pickup and drop off. Clean and quality car. Great price.

10.0 Wonderful

Apr 2020

KAYAK

Pros:

Dane County Airport Agent was on point with her details everything was ready for me. Durning this pandemic, vehicle was wiped down prior and could smell the cleanest when I opened the car door. When I dropped off in Charlotte Airport, the attendant was professional. Thank you Alamo!

Cons:

No

8.0 Very good

Aug 2019

KAYAK

Pros:

easy and friendly staff. car close to desk.

Cons:

nothing particular.

1 out of 9

Enterprise Rent-A-Car

8.3

Very good

90 reviews

Cleanliness

8.3

Comfort

8.4

Pick-up/Drop-off

8.5

Value for money

7.9

5 locations in Madison

Show locations

Locations in Madison

1864 E Washington Ave

+1 608 242 5000

Monday08:00 - 17:00
Tuesday08:00 - 17:00
Wednesday08:00 - 17:00
Thursday08:00 - 17:00
Friday08:00 - 17:00
Saturday09:00 - 12:00
Sunday00:00 - 00:00

2 Eastpark Ct

+1 608 241 8901

Monday08:00 - 17:00
Tuesday08:00 - 17:00
Wednesday08:00 - 17:00
Thursday08:00 - 17:00
Friday08:00 - 17:00
Saturday09:00 - 12:00
Sunday00:00 - 00:00

200 W Beltline Hwy

+1 608 260 0063

Monday08:00 - 17:00
Tuesday08:00 - 17:00
Wednesday08:00 - 17:00
Thursday08:00 - 17:00
Friday08:00 - 17:00
Saturday09:00 - 12:00
Sunday00:00 - 00:00

4000 International Ln

+1 833 749 2428

Monday08:00 - 17:00
Tuesday08:00 - 17:00
Wednesday08:00 - 17:00
Thursday08:00 - 17:00
Friday08:00 - 17:00
Saturday08:00 - 17:00
Sunday08:00 - 17:00

6646 Odana Rd

+1 608 833 2220

Monday08:00 - 17:00
Tuesday08:00 - 17:00
Wednesday08:00 - 17:00
Thursday08:00 - 17:00
Friday08:00 - 17:00
Saturday09:00 - 12:00
Sunday00:00 - 00:00

Filters

Reviews

10.0 Wonderful

Jun 2020

KAYAK

Pros:

very friendly staff. clean car. free upgrade due to car I ordered not in lot yet. car worked well. very positive experience.

10.0 Wonderful

Feb 2020

KAYAK

Pros:

Staff was excellent treated very well go to business there again

Cons:

In my opinion they did very well and again I will do business with them again

10.0 Wonderful

Oct 2019

KAYAK

Pros:

The young fellow was very accommodating, changing cars for me when another renter left the car with terrible smoke smell. He also walked around and marked things I wouldn't have seen to avoid getting "pinged" later....one ways can get you like that.

10.0 Wonderful

Aug 2019

KAYAK

Pros:

The staff was the best! He asked why we were renting & made a suggestion to he could give me a truck vs suv for the same cost. That was the best! The truck met our needs even better than the suv would have.

Cons:

Best experience I have ever had when renting a car!

8.0 Very good

Jul 2019

KAYAK

Cons:

The airport Enterprise desk sent me across town to another Enterprise location that was closed till noon.

2.0 Poor

Jul 2019

KAYAK

Cons:

Rented the car to pick up close to my apartment. Did not get the details, requested several times, no response. Went to pick up the car at the place, the car was not available!! Poor performance!!

1 out of 15

Budget

7.9

Cleanliness

8.3

Comfort

8.1

Pick-up/Drop-off

8.0

Value for money

7.7

3 locations in Madison

Show locations

Locations in Madison

1136 East Washington Avenue

+1 608 251 2181

Monday07:30 - 12:3014:00 - 17:30
Tuesday07:30 - 12:3014:00 - 17:30
Wednesday07:30 - 12:3014:00 - 17:30
Thursday14:00 - 17:3007:30 - 12:30
Friday07:30 - 12:3014:00 - 17:30
Saturday09:00 - 12:00

2320 Darwin Road

+1 608 242 0429

Monday14:00 - 17:3008:00 - 17:00
Tuesday08:00 - 17:0014:00 - 17:30
Wednesday08:00 - 17:0014:00 - 17:30
Thursday08:00 - 17:0014:00 - 17:30
Friday14:00 - 17:3008:00 - 17:00
Saturday08:00 - 17:00

4000 International Lane

+1 608 249 5544

Monday08:00 - 17:00
Tuesday08:00 - 17:00
Wednesday08:00 - 17:00
Thursday08:00 - 17:00
Friday08:00 - 17:00
Saturday09:00 - 12:00
Sunday09:00 - 12:00

Filters

Reviews

8.0 Very good

Oct 2022

KAYAK
Dropoff process was overly complicated, was sent a text to open the app to drop off, but then I had to download the app, create an Avis account, and it didn't link the reservation to my account after manually inputting the reservation info. I would've preferred an outdoors key drop-off and a simple text to let them know I dropped off the car, instead of waiting in line for 5 minutes.

8.0 Very good

Sep 2022

KAYAK
Great customer service!

4.0 Mediocre

May 2021

KAYAK

Pros:

The staff at pickup was overloaded. Fastbreak was very slow.

Cons:

Fastbreak could have been quicker. The car had a terrible Cigar odor that caused me an the passengers to feel sick to our stomachs. We had to periodically open the windows to try to mitigate the cigar smell and sick to stomach feeling. I'm requesting a credit towards a future car rental. Thank you.

10.0 Wonderful

Jul 2020

KAYAK

Cons:

Nothing, it was great!

5.2 Fair

Oct 2019

KAYAK

Cons:

It was fairly expensive for the car I got.

8.0 Very good

Oct 2018

KAYAK

Cons:

I felt rushed when picking up the car and signing the lease papers. The agent added the gas option before asking me if I wanted it.

1 out of 8

Avis

6.7

Cleanliness

7.0

Comfort

7.8

Pick-up/Drop-off

7.1

Value for money

6.4

3 locations in Madison

Show locations

Locations in Madison

1136 East Washington Avenue

+1 608 251 1717

Monday14:00 - 17:3007:30 - 12:30
Tuesday14:00 - 17:3007:30 - 12:30
Wednesday07:30 - 12:3014:00 - 17:30
Thursday07:30 - 12:3014:00 - 17:30
Friday14:00 - 17:3007:30 - 12:30
Saturday09:00 - 12:00

2320 Darwin Road

+1 608 242 0429

Monday14:00 - 17:3008:00 - 17:00
Tuesday08:00 - 17:0014:00 - 17:30
Wednesday14:00 - 17:3008:00 - 17:00
Thursday14:00 - 17:3008:00 - 17:00
Friday08:00 - 17:0014:00 - 17:30
Saturday08:00 - 17:00

4000 International Lane

+1 608 242 0600

Monday08:00 - 17:00
Tuesday08:00 - 17:00
Wednesday08:00 - 17:00
Thursday08:00 - 17:00
Friday08:00 - 17:00
Saturday09:00 - 12:00
Sunday09:00 - 12:00

Filters

Reviews

2.0 Poor

Jan 2024

KAYAK
I was refused service because the system didn't recognize my Real ID drivers license as valid. It's good enough to fly but not rent a car?!

2.0 Poor

Jan 2024

KAYAK
I was denied my rental because both of my credit cards “did not have a UV watermark on it”. I have never heard of such a policy, and this was completely unclear to me prior to me booking the rental. I then asked my friend to pay for me because her card had this watermark, but was again denied since the card had to be in my name. So I thought I could book it in her name and add my license too it, but apparently, in order to add my license, they need to add my credit card as well, which, as described above, they apparently couldn’t take. So, I had no choice but to cancel my booking, call the third parter insurance provider to refund my policy plan, and now I am stuck in Madison, unable to return home for a fine print rule I never knew about. Or maybe I just don’t know how car rentals are supposed to work.

6.0 Okay

Oct 2022

KAYAK
I got the bait and switch that rental car companies are notorious for. I rented a medium size 'premium' car and got a Toyota Corolla... a long shot from a premium brand or mid-size car. Secondly, I thought I was renting from the Madison Airport location, but it was actually the service center, about 1/2 mile off the airport. No offer from Avis to fix it, or give me a ride, even in a dirty returned car, to the other site. Luckily the weather was nice and I was not in a hurry, so the walk was enjoyable.

10.0 Wonderful

Aug 2019

KAYAK

Pros:

Very friendly

Cons:

Better signage about leaving car and walking in n.

4.8 Mediocre

Jun 2019

KAYAK

Pros:

The staff at the counter were very pleasant and helpful.

Cons:

The car was in pretty poor condition. It had some dents and scratches, and if it had been cleaned the cleaning didn't show. Candidly, the car wasn't worth the high rental cost; I've had much nicer cars for a lower cost at other airports.

10.0 Wonderful

Nov 2018

KAYAK

Pros:

Briana (I think it was Briana) at the Dane County Airport helped me quickly get into a great car after a disastrous experience with having a flight canceled without warning. I was in a hurry and on a tight budget. She was kind and helpful and got me a wonderful, reliable and comfy car, fast.

1 out of 5

National

8.0

Very good

1 review

Cleanliness

8.0

Comfort

8.0

Pick-up/Drop-off

8.0

Value for money

6.0

One location in Madison

Show locations

Locations in Madison

4000 International Ln

+1 833 749 2429

Monday08:00 - 17:00
Tuesday08:00 - 17:00
Wednesday08:00 - 17:00
Thursday08:00 - 17:00
Friday08:00 - 17:00
Saturday08:00 - 17:00
Sunday08:00 - 17:00

Filters

No reviews available

Thrifty

2.0

Cheapest deal

Cleanliness

2.0

Comfort

2.0

Pick-up/Drop-off

2.0

Value for money

2.0

One location in Madison

Show locations

Locations in Madison

6514 Odana Road

+1 608 833 1118

Monday08:00 - 17:00
Tuesday08:00 - 17:00
Wednesday08:00 - 17:00
Thursday08:00 - 17:00
Friday08:00 - 17:00
Saturday09:00 - 12:00

Filters

Reviews

2.0 Poor

Aug 2023

KAYAK
Firstly there is no Thrifty in Madison

1 out of 1

Sunnycars

No score available yet

One location in Madison

Show locations

Locations in Madison

4000 International Lane

Opening times not available

Filters

No reviews available

VIPCars Recommendation

No score available yet

One location in Madison

Show locations

Locations in Madison

4000 International Lane, Madison, , USA Wisconsin

+1 914 368 0091

Monday00:00 - 00:00
Tuesday00:00 - 00:00
Wednesday00:00 - 00:00
Thursday00:00 - 00:00
Friday00:00 - 00:00
Saturday00:00 - 00:00
Sunday00:00 - 00:00

Filters

No reviews available

453 travelers who rented a car in Madison gave the car agency they used an average rating of 7.4

Car rental locations in or near Madison

Good to know

Most popular agency

Hertz

Most popular car type

Premium

Average price

$63/day

Good deal

$49/day

When to book a rental car in Madison

Average daily price per month
Rental car prices as pick-up date approaches